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Jan 4, 2024 · Kellogg’s strategic divisions. In 2022, Kellogg’s announced plans to divide into three separate entities focusing on snacks, cereals, and plant-based foods to unlock the standalone potential for each category. The company later decided to retain its plant-based food operations, citing the promising long-term growth potential of these ...
WK Kellogg Co [a] is an American food manufacturing company, split from Kellogg's on October 2, 2023, and headquartered in Battle Creek, Michigan. It was formed in October 2023 as part of Kellogg's spin-off of its North American cereal business.
The new business strategy builds upon founder WK Kellogg’s passion for wellbeing and the company’s purpose to unlock the power of its foods. Described as a “conservationist, dedicated philanthropist and wellbeing visionary”, WK Kellogg believed that making the lives of children happier, healthier and more promising was important work.
- Kate Birch
Mar 15, 2023 · The global snacking, international cereal and noodles, plant-based foods, and North American frozen breakfast business will be named Kellanova.Kellanova will be a global snacking powerhouse with a portfolio of iconic, world-class brands, including Pringles, Cheez-It, Pop-Tarts, Kellogg's Rice Krispies Treats, MorningStar Farms, Incogmeato, Gardenburger, Nutri-Grain, RXBAR, and Eggo.
Sep 6, 2024 · Battle Creek, Mich.-based WK Kellogg represented just 15% of the legacy company’s business, or less than $3 billion in annual sales. However, WK Kellogg can focus growth on 118-year-old Kellogg’s roots as a cereal company and optimize its organization accordingly, said Gary Pilnick, chairman and chief executive officer of WK Kellogg, in a Sept. 4 virtual chat at the Barclays event in Boston.
- Russell Redman
Mar 15, 2023 · The snacking and plant-based company spinoff will be called Kellanova, adopting the Latin word “nova”, meaning new. Its North American cereal business will be known as WK Kellogg Co, named ...
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Oct 4, 2023 · Shares of Kellanova fell more than 7 per cent on Monday after the packaged food giant completed the spin-off of its North American cereal business into a new standalone entity called WK Kellogg Co.
