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      • The next time you sit down to watch YouTube on your TV, you might notice fewer ads breaking up the video you’re watching. That’s because YouTube is making ads on TVs appear less frequently, but in exchange, you’ll have to sit through longer commercials.

      YouTube will have fewer ad breaks on TV — but the ads are ...

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  3. www.theverge.com › youtube-fewer-ad-breaks-tvYouTube will have fewer ad breaks on TV — but the ads are ...

    Dec 14, 2023 · YouTube is adjusting the way it displays ads on its TV app. You’ll now get longer, less frequent commercial breaks along with ads in between Shorts.

  4. www.tubefilter.com › 2024/09/26 › youtube-longerFeel like you're seeing more unskippable ads when you watch ...

    Sep 26, 2024 · A source familiar with the matter told us YouTube is hitting up marketers, offering both 30-second and 60-second unskippable ads, with the minute-long ads specifically targeted for TVs.

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  6. 9to5google.com › 2023/12/14 › youtube-ads-tvs-fewerYouTube will start showing fewer, but longer ads on TVs

    Dec 14, 2023 · Amid its ongoing efforts to crack down on ad blockers on the web, YouTube has now announced that, for the sake of a “better streaming experience,” it will lessen how many ads you see on TV,...

  7. www.androidauthority.com › youtube-ads-on-tv-3394568YouTube will have fewer ad breaks on TV, but there's a caveat

    Dec 14, 2023 · TL;DR. YouTube is reducing the number of ad breaks viewers see when watching on TV. Although there will be fewer ad breaks, the ads will now be longer. YouTube Shorts will start...

  8. www.theverge.com › 2023/9/6 › 23859965YouTube is experimenting with longer but less frequent ad ...

    Sep 6, 2023 · YouTube is testing longer ad breaks that appear in the middle of content on its app for connected TVs. The company is also exploring a new ad countdown timer.

    • Emma Roth

  9. www.androidcentral.com › streaming-tv › youtubeYouTube is trying to make commercials great again with longer ...

    Dec 15, 2023 · The YouTube app on TVs will start showing less advertisements, but they'll be longer in length. While the current Skip Ad button comes after about 5-10 seconds, this new format could mean users...

  10. www.pcmag.com › news › brace-for-longer-youtube-adBrace for Longer YouTube Ad Breaks When Watching on a TV

    Dec 14, 2023 · YouTube is rolling out longer ad breaks for TV viewers, months after it began implementing 30-second unskippable ads. But in return, the service promises it’ll show fewer ad breaks,...

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