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  1. Sep 15, 2024 · YouTube has seamlessly transitioned from a chaotic video dump into a global media empire, and it’s all backed by Google — meaning it’s pretty much untouchable. The Power Players:

  2. Jan 2, 2024 · TikTok, YouTube Shorts, and Snapchat have led the way for short-form content. However, TikTok recently introduced a program that rewards longer content and it's paying off. Here's why long-form ...

    • Henry Blodget
  3. 3 days ago · Sports monetises short-form and non-live content: In recent years, sports organisations have seen outsized performance growth from their vertical video and short-form content output. Leagues, teams and athletes have been reporting continued follower and consumption growth from the emergence of platforms like TikTok and formats like YouTube’s Shorts and Instagram’s Reels.

  4. Sep 1, 2024 · While shock value headlines still spread quickly, achieving lasting success on YouTube requires consistency, loyalty and principles. Here are 5 strategic imperatives for creators in 2024: Double down on a niche. Views eventually decline producing generalized content in the race for maximum eyeballs. Focus on building authority around a specific ...

  5. May 3, 2024 · The Google Google 0.0% -owned video behemoth posted $8.1 billion in advertising revenue for Q1 2024, up an impressive 21% year-over-year. This contributes to Alphabet's overall revenue of $80.54 ...

  6. Jan 26, 2024 · As we enter 2024, brands and content creators may want to consider exploring longer video content in their video marketing strategies. While short-form videos still play a vital role, aligning with the current digital trends points towards the direction of long-form video content. This shift offers more than just a chance to attract additional ...

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  8. Sep 8, 2022 · His new book about the video-sharing platform YouTube is "Like, Comment, Subscribe: Inside YouTube's Chaotic Rise To World Domination." YouTube was founded in 2005 by three guys, mostly refugees ...

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