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- Familiarity reduces uncertainty associated with a product and ensures that consumers’ expectations and actual product characteristics are synchronized [8, 9]. A consumer’s degree of familiarity with a product influences their perception of its sensory properties, and lack of familiarity with a product is linked to lower involvement with it [10•].
www.sciencedirect.com/science/article/pii/S2214799321001119Effects of cultural background on consumer perception and ...
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Apr 15, 2011 · Past research has shown that familiar brands can boost consumers' food taste experiences. On the other hand, more recent evidence suggests that the (in)congruity between consumer values and brand symbolism can affect the food taste perception.
- Rami Paasovaara, Harri T. Luomala, Terhi Pohjanheimo, Mari Sandell
- 2012
Aug 4, 2021 · Familiarity with the product could influence consumers’ ability to discriminate and describe food products. There were differences in describing hard cider between consumers based on familiarity. US consumers who were familiar with it and Chinese consumers who were not, described it differently.
- Sohyun Jeong, Jeehyun Lee
- 2021
Feb 1, 2024 · The primary objective of this research is to understand how cultural familiarity influences consumers’ perceptions of traditional and localized ethnic food. By applying CLT and exploring message framing strategies, we aim to gain insights into consumers’ perceptions of localized ethnic food.
Aug 31, 2024 · Consumers’ familiarity with foods influences their expectations and experiences upon consumption. Familiarity has mostly been assessed using perceived familiarity when studying single foods. However, foods are often combined to create dishes, complex compositions eaten at various mealtimes.
May 30, 2022 · Therefore, it is likely that the more familiar a consumer is with a certain food product, the more they can connect certain emotional responses to the product. For acceptability, the acceptance of chocolates impacted a positive emotion, confirming the third hypothesis (H3).
- 10.3390/foods11111621
- 2022/06
- Foods. 2022 Jun; 11(11): 1621.
Past research has shown that familiar brands can boost consumers' food taste experiences. On the other hand, more recent evidence suggests that the (in)congruity between consumer...
This study examines how both familiar brands and the fit or misfit between consumer values and brand symbolism can affect consumers’ perceived taste of food products. Our aim is to contribute to food consumption research in three ways.
