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Does food coloring affect flavor perception?
Does color affect multisensory flavor perception?
Do color cues influence flavor perception?
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Does color affect taste perception in carbonated water?
Apr 22, 2015 · Food colours can have rather different meanings and hence give rise to differing expectations, in different age groups, not to mention in different cultures. Genetic differences, such as in a person’s taster status, can also modulate the psychological impact of food colour on flavour perception.
- Charles Spence
- charles.spence@psy.ox.ac.uk
- 2015
Jan 1, 2016 · Expertise has been shown to modulate the psychological effect of food coloring on flavor perception. Some of the most impressive studies in this area have come from the world of wine (see Pangborn, Berg, & Hansen, 1963, for early research; and Spence, 2010, for a review).
- Charles Spence, Betina Piqueras-Fiszman
- 2016
Mar 9, 2010 · The first concerns the role that food coloring plays in the perception of the intensity of a particular flavor (e.g., strawberry, banana, etc.) or taste attribute (e.g., sweetness, saltiness, etc.). The second concerns the role that food coloring plays in the perception of flavor identity.
- Charles Spence, Carmel A. Levitan, Maya U. Shankar, Massimiliano Zampini
- 2010
The color of food and drink items is sometimes tightly linked to, or correlated with, the taste, flavor, and/or mouthfeel characteristics of the product, as in the case of variations in the color of natural products as it ripens, say (see Foroni, Pergula, & Rumiati, 2016).
- Charles Spence
- 2019
Oct 1, 2023 · Various food-relevant visual cues, including the colour of food/drinks, of food and beverage packaging, of the glassware/cup, of the plateware, of the cutlery, and of the environment, all appear capable of affecting flavour perception, at least under a subset of conditions (Spence, 2015a).
The first concerns the role that food coloring plays in the perception of the intensity of a particular flavor (e.g., strawberry, banana, etc.) or taste attribute (e.g., sweetness, saltiness, etc.). The second concerns the role that food coloring plays in the perception of flavor identity.
Jan 1, 2024 · Shankar et al. (2010c) have argued that the “degree of discrepancy” between the expected flavor set by color, and the actual flavor when experienced by the participant (or consumer) is key to understanding when color influences flavor perception.
