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- It is now a subsidiary of Universal Studios, itself a division of NBCUniversal, but didn't use a logo until the cinema debut of Despicable Me in 2010.
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Despite the studio's name change in 2017, this logo is still shown on film posters and on the back of home media covers. Illumination after 10 years dropped the word "Entertainment" from their logo in 2017 with the release of Despicable Me 3, though this logo had been seen on theatrical release...
After leaving, he founded Illumination Entertainment and a deal was announced positioning Illumination Entertainment as Universal's family entertainment arm, that would produce one to two films a year starting in 2010. [9] As part of the deal, Illumination retains creative control and Universal Pictures exclusively distributes the films. [10]
Background: Illumination Entertainment (nowadays referred to as simply "Illumination") is the animation production company of Chris Meledandri, the executive producer of Ice Age. It is now a subsidiary of Universal Studios, itself a division of NBCUniversal, but didn't use a logo until the cinema debut of Despicable Me in 2010.
The Illumination logo fades in, revealing the chorus, with the minion in the center still singing as the others watch (except for the one on the very left, who stares at the camera).
- Despicable Me: From the right side of the screen, on a dark background, a short, one-eyed minion peeks out from the right side of the screen, anxiously greeting the audience.
- Hop and Phil's Dance Party: The text is behind a one-eyed minion in the center. After a little while, a two-eyed minion wearing bunny ears and a cotton bunny tail comes prancing in from the left to the right while carrying an Easter basket and tossing confetti, while the minion in the center observes in confusion.
- Dr. Seuss' The Lorax: The text is behind a Truffula tree (with the tree covering part of the text) and two minions. One starts up a chainsaw, and begins to cut down the tree.
- Despicable Me 2: The text, which glows slightly at one point, is behind two minions. The one-eyed one sings "TA-DAAA!" , then the two-eyed one shoves him aside and also sings "TA-DAAA!".
This logo is still shown on film posters and on the back of home media covers. Illumination after 10 years dropped the word "Entertainment" from their logo in 2017 with the release of Despicable Me 3.
This logo is still shown on film posters and on the back of home media covers. Illumination after 7 years dropped the word "Entertainment" from their logo in 2017 with the release of Despicable Me 3.