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Jan 10, 2006 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource-matching, (e) stimulated elaboration, and (f) superior organization.
- Pradeep Sopory, James Price Dillard
- 2002
Empirical investigations of metaphor's persuasive effects have produced mixed results. In an effort to integrate the literature, this article presents a review and meta-analytic summary of existing studies. Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (1) pleasure or relief, (2) communicator credibility, (3) reduced counterarguments, (4 ...
- Pradeep Sopory, James Price Dillard
- 2002
Jan 10, 2006 · The overall effect for the metaphor-literal comparison for attitude change was r = .07, which supported the claim that metaphors enhance persuasion. The effect rose to r = .42 under optimal conditions, when a single, nonextended metaphor was novel, had a familiar target, and was used early in a message. Metaphor appeared to exert a small effect ...
- Pradeep Sopory, James Price Dillard
- 2002
Six explanations for the potential suasory advantage of metaphor over literal lan- guage were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d ...
Jul 1, 2002 · Studies investigating the effects of need for cognition in advertising found support of the superior organization view for why metaphor holds a persuasive advantage over literal language. In other ...
Empirical investigations of metaphor’s persuasive effects have produced mixed results. In an effort to integrate the literature, we present a review and meta-analytic summary of existing studies. Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource ...
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Does metaphor have a suasory advantage over literal language?
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Why is figurative language more persuasive than literal language?
Jul 1, 2002 · Empirical investigations of metaphor's persuasive effects have produced mixed results. In an effort to integrate the literature, we present a review and meta‐analytic summary of existing studies. Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d) resource ...
