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- S treams of The Weeknd’s songs surged 41% in the U.S. following the star’s Super Bowl halftime show on Feb. 7, according to initial reports to MRC Data. His collected songs across his entire catalog generated 48.9 million on-demand streams (audio and video) on Feb. 7-8 – up 42% compared to the 34.5 million they tallied on Feb. 5-6.
www.billboard.com/pro/the-weeknd-streams-increase-super-bowl-halftime-show/The Weeknd’s Streams Increase 41% After Super Bowl Halftime Show
Feb 11, 2021 · Streams of The Weeknd’s songs surged 41% in the U.S. following the star’s Super Bowl halftime show on Feb. 7, according to initial reports to MRC Data.
Feb 13, 2021 · Initial reports from MRC Data show streams of The Weeknd's songs jumped as much as 41% in the U.S. after the singer's Super Bowl halftime show on February 7..
- The Weeknd is a superstar at multiple formats… Two days before “Blinding Lights” came out in November 2019, The Weeknd released a different song — and sent it straight to the top of the Hot 100 chart.
- And he’s in his biggest era to date. Even with multiple No. 1 singles, festival headlining slots and awards-show accolades all coming prior to After Hours, The Weeknd’s latest run has dwarfed the success of his previous projects.
- The right sound for radio, at the right time. One year before “Blinding Lights” set the record for most weeks logged on the Hot 100, the song made history on another Billboard chart when it spent its 19th week at No. 1 on the Radio Songs tally, surpassing the 18-week mark set by Goo Goo Dolls’ “Iris” 22 years earlier.
- The pandemic played a large part. Part of that uptempo revival at radio can be chalked up to the coronavirus pandemic — which shut down the U.S. in March 2020, the same month The Weeknd released After Hours — and the mass desire to hear uplifting pop during a time of lockdown and uncertainty.
Feb 11, 2021 · Toronto singer The Weeknd did much more than put on a memorable Super Bowl LV halftime performance. The award-winning crooner’s streams have surged nearly 50 percent following last Sunday’s ...
The show had an immediate impact on the Weeknd's streaming figures, with MRC Data showing 48.9 million streams of his music catalog over the period of February 7–8 (the day of and day after the performance), a 42% increase in compared to the 34.5 million streams his catalog saw February 5–6. Combined, the eight songs performed at halftime ...
Nov 8, 2022 · After The Weeknd’s performance in 2021, his music sales increased by almost 385% while his streams increased by 41%, according to Billboard.
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Sep 1, 2021 · The Weeknd’s Super Bowl Halftime show proved to be a success, with 96.4 million viewers tuning in to see the game. The singer also saw a 41% increase in streams following his performance,...
