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- L oud noises can change the way we perceive how our food tastes, according to new research. In the study, published in the Journal of Experimental Psychology: Human Perception and Performance, researchers had 48 men and women try liquid solutions of five different tastes: sweet, salty, sour, bitter and umami at different concentrations.
time.com/4110938/flavor-science-explains-how-you-can-hear-the-way-your-food-tastes/Science of Flavor: How Loud Noises Affect How Our Food ... - TIME
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- Introduction
- Auditory Contributions to Flavour Perception
- A Brief History of The Study of The Role of Hearing in Flavour Perception
- The Multisensory Integration Approach to Flavour Perception
- Manipulating Mastication Sounds
- Mismatching Masticating Sounds
Try eating a crisp (or potato chip) without making a noise. It is, quite simply, impossible! The question to be addressed in this article concerns the role that such food-related eating sounds play in the perception of food or drink. Do you, for example, think that your experience of eating a crispy, crunchy, or crackly food differs as a function o...
The majority of reviews on the topic of multisensory flavour perception either do not talk about audition or else, if they do, provide only the briefest mention of this ‘forgotten’ flavour sense. I have looked at a number of representative review articles and books on flavour that have been published over the decades (and which are arranged chronol...
It was during the middle decades of the 20th Century that food scientists first became interested in the role of audition (see [42–44], for early research). In these initial studies, however, researchers tended to focus their efforts on studying the consequences, if any, of changing the background noise on the perception of food and drink (see , fo...
The opening years of the 21st Century saw the introduction of a radically different approach to the study of flavour perception, one that was based on the large body of research coming out of neurophysiology, cognitive neuroscience, and psychophysics laboratories highlighting the profoundly multisensory nature of human perception. Originally, the m...
The first research study based on the multisensory approach to flavour perception that involved sound was published in 2004. Zampini and Spence took a crossmodal interaction that had originally been discovered in the psychophysics laboratory—namely, ‘the parchment skin illusion’—and applied it to the world of food. In this perceptual illusion, the...
On occasion, researchers have investigated the consequences of presenting sounds locked to the movement of a person’s jaw that differ from those actually emanating from the mouth. There are, for instance, anecdotal reports of Jon Prinz having his participants repeatedly chew on a food in time with a metronome. After a few ticks, Prinz would take hi...
- Charles Spence
- charles.spence@psy.ox.ac.uk
- 2015
Nov 20, 2014 · I distinguish between the effect of noise on the taste, aroma/flavour, and textural properties of food and drink. Taken together, the evidence now clearly demonstrates that both background noise and loud music can impair our ability to taste food and drink.
- Charles Spence
- charles.spence@psy.ox.ac.uk
- 2014
Aug 17, 2015 · Maybe it’s loud and booming, maybe it’s relatively quiet. Whatever the acoustic atmosphere, it could be affecting how you experience the flavor of the food and drink you’re consuming, according to a growing body of research.
Mar 26, 2015 · The latest research by psychologists and cognitive neuroscientists increasingly reveals the complex multisensory interactions that give rise to the flavor experiences we all know and love, demonstrating how they rely on the integration of cues from all of the human senses.
- Charles Spence
- 2015
Mar 29, 2021 · How exactly does sound affect our perception of food? But what is happening in our minds that causes sounds to affect our perception of food? Dr Qian Janice Wang, who studies how auditory stimuli interact with flavour, says there are three main theories:
Oct 2, 2023 · And while the sound of crunch and bubbles may be related to the food property in question (freshness), further studies have revealed impacts on food flavors unrelated to the sound itself.
