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Feb 2, 2022 · Tapping into a new global market. The biggest change OTT platforms have brought to India is providing viewers with access to content from all over the world, says film exhibitor Akshaye Rathi.
The pandemic and the ensuing lockdown has changed our lives, perhaps forever. ... for India’s OTT video sector have grown at a blistering rate of 300% since 2019 to reach 680 million in 2021 ...
Feb 12, 2024 · According to a report by FICCI and EY, the Indian OTT market is expected to reach $12.5 billion by 2030, growing at a CAGR of 28.6% from 2021 to 2030. As of January 2022, India had around 448 million OTT video viewers, making it the second-largest market for OTT platforms in the world, after China.
Jul 24, 2024 · Online video platforms’ Originals, of which more than 1,000 were produced between 2015-2023, have become “global ambassadors of India’s rich cultural tapestry, showcasing a diverse range of ...
May 6, 2021 · Since the outbreak of COVID-19 and the consequent national lockdown, the usage of over the top (OTT) platforms has significantly increased in India. The growing popularity of video streaming has made a substantial impact on the traditional TV channels during pandemic times.
- Hashim Hamza Puthiyakath, Manash Pratim Goswami
- 2021
Jul 10, 2024 · India is anticipated to have 40 million connected TV users by 2025. ... have also emerged as critical aspects for shaping the future of OTT platforms. Streaming platforms have today been focussing ...
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Jul 2, 2023 · According to FICCI EY analysis, the share of regional language content on OTT platforms is projected to more than double from 27% in 2020 to 54% in 2024. This shift reflects the growing demand for ...
