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Aug 27, 2024 · The panelists shared ideas an insights to attract new customers. Below is a summary of our panel’s Top 10 Old School Ways to Bring New Guests into Your Taproom: Focus on over-the-bar word of mouth (Erika) - Train staff on key selling points, what to say, how to connect with customers
Oct 16, 2019 · Depending on state laws, offer unique promotions to attract guests to visit your brewery. A half-off pint on a Tuesday or $1 for students/military/you name it may be what it takes to convince that person to visit your establishment. People like deals. If able, consider offering a special to attract them on historically non-busy nights.
Jul 11, 2024 · Check out the webinar replay: Top 10 Ways to Attract More Taproom Guests. Watch the webinar replay. Greater taproom traffic equals greater revenue. In this webinar, we will be joined by three taproom managers to discuss creative strategies for attracting more guests. From building stronger loyalty among regulars to developing strong event ...
Jun 25, 2024 · In this comprehensive guide, we’ll reveal 9 proven marketing ideas and strategies that will help you attract more customers, engage your audience, and boost your taproom sales. From unique taproom experiences to creative social media campaigns, we’ve got you covered.
- Social Gatherers
- Foodies
- Beer Geeks
- Travelers
- Locals
- Family Trippers
Social Gatherers are customers primarily motivated by environmental elements of their visits. It’s the outdoor seating, views, and overall vibe that impacts their visit. They’re often visiting with their friends for good conversation followed by good products. Their perceptions of breweries are impacted by staff interactions and service efficiency ...
Foodies are customers primarily motivated by, you guessed it, food. Whether it’s a full kitchen, limited offerings, or even delivery services, Foodies have a need to eat on their visit otherwise they significantly increase in likelihood to go somewhere else. Secondary motivators for return visits among this persona are beer variety and environment....
Beer Geeks are the customers committed to the craft behind your beer. They’re the ones chatting it up with your brewer about the different hops and tasting notes. When analyzing top motivating factors for a return visit, the number one and two factors were beer variety and specific beers. This was the onlygroup in which specific beers played a sign...
Travelers are non-locals primarily seeking experiences. Aspects like environment, social interactions, and taproom attributes are nearly as important as beer variety and food. Rather than focusing mostly on return motivators, this section details experience detractors. Considering travelers in many cases won’t be back, converting these oftentimes o...
Locals are the backbone of any small business and oftentimes particularly for craft breweries. While they may not be the most active online, they tie for first in terms of importance on service interactions. Relationships keep locals coming back almost as much as beer. While breweries love their locals, they are the trickiest to manage in terms of ...
Family Trippers focus on the experience of their partner, their kids, and four-legged friends too. Aspects like environment, facilities, and accessibility rank higher in importance compared to other groups. It takes much more than good beer alone to bring these folks back. As we dove deeper into this group, it naturally made sense because there are...
Jan 31, 2024 · Social Media: Utilize social media platforms to promote special events, new beer releases, and exclusive offers to engage with your audience and attract more customers to your taproom. Email Marketing: Collecting customer email addresses and sending out regular updates about taproom happenings and promotions can help drive foot traffic and boost sales.
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Apr 15, 2024 · By optimizing space for events and private gatherings, breweries can attract a wider range of customers and generate additional revenue. Final Thoughts: Crafting an Unforgettable Experience. In conclusion, taproom design is a crucial element in creating an inviting and engaging space for craft beer enthusiasts.
