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- Goodrich Murphy, a young divisional traffic manager, carved out a logo of an eagle perched possibly atop the globe with the letter A written on either side of its wings. Murphy later said that he drew his inspiration from the design of a Scottish hotel brochure with an eagle on it.
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- 1934 – 1945: The First Logo
- 1945 – 1962: A Cleaner Look
- 1962 – 1967: A Logo Reimagined
- 1967 – 2013: A New Look
- 2013 – Present: The Logo Today
- Why Does The Logo Work?
- The History of American Airlines
- American Airlines: A Logo to Be Remembered
1934 marked the time when American Airlines first began, starting with over 80 airlines merging to create the airline. Initially, the airline was named American Airways, which was quickly switched to American Airlines and has stayed the same since. This original logo featured a white eagle with its wings spread against a blue background inside a re...
In 1945 the brand decided that they would give the logo a simpler look than it originally had. They removed all the elements that were originally included and instead they decided to keep it simple with the eagle in blue and a different style. The logo had been switched to face right instead of left and was placed inside of two blue ‘A’s. The eagle...
In 1962 the logo was reimagined, bringing back the colors and concept of the brand’s first logo. However, the entire design wasn’t brought back; instead, a red circle was shown with the eagle, two ‘A’s, and the word American inside of it. This used a combination of the brand’s first and second logos to create this new and third logo for the brand. ...
The 1960s marked the time where American Airlines knew that they needed a new look and character for their brand. Massimo Vignelli was commissioned to create a new symbol that gives the brand a new look and yet still keeps it close to its origin. Vignelli created a logo that focused on the wordmark, making it the center of attention and keeping the...
In early 2013 the logo got a redesign that made it nearly unrecognizable. FutureBrand gave the logo a new, modern, and minimalist look that shocked the public when it was revealed. This graphic symbol, known as “The Flight Symbol”, was different than the past logos. Although it kept the red, white, and blue color palette nearly everything else was ...
The American Airlines logo works for many reasons, has created a visual identity so strong that it’s known around the world, and is boldly expressed on the side of the airline’s planes. A lot goes into creating something memorable and iconic, especially to the extent that this airline has gone to. Although there are many reasons why this logo is as...
By fleet size. American Airlines is the world’s largest airline. They serve nearly 50 countries across the world and there are many people, whether having been a passenger on an American Airlines flight or not, who can easily identify the familiar airline and know what they offer. Although we’re familiar with the airline how we know it today and wh...
As we conclude American Airlines and its iconic logo and history, we know one thing; this logo is one to be remembered.The airline is one with a strong history and a memorable symbol behind it that supports it. It’s identified with a strong logo that holds a history and has gone through many changes to get to where it is today. One thing is certain...
Jul 16, 2024 · The American Airlines logo has spread its wings over the world. The airline carries passengers from one continent to another, demonstrating American aircraft’s strength, speed, and reliability. The emblem promises: “Once you try it, you’ll want to fly with us forever.”
American Airlines introduced a new logo in January 2013, which actually broke the mold of what was hitherto an established brand identity. Without further ado, here’s a quick look at the history and evolution of the American Airlines logo.
At the end of the 60s, the American Airlines brand design team made a logotype that had been in use for about 50 years. It featured a minimalist nameplate, written in a simple serif-free font with the first letters of each word capitalized. The word ‘American’ was red, while the part ‘Airlines’ was blue.
Catch a glimpse of the creation of our new look. Learn more about the process behind redefining an American icon. http://www.aa.com/newamerican.
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- American Airlines
Jan 17, 2013 · The new logo is a simplified, abstract take on the airlines' eagle mascot, which has been updated several times since the first version was introduced in 1934.
