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Nov 19, 2021 · The Atari Group also confirms the current management structure of its business as follows: Wade J. Rosen, is Chairman of the Board and Chief Executive Officer; Philippe Mularski is Chief...
Mar 27, 2024 · As Atari grappled with massive profit losses they changed leadership multiple times, all of which were unable to tackle mounting issues. In 1984 Atari's consumer electronics and home computer divisions (including video games) were sold to Jack Tramiel's Tramel Technology for $240 million.
Mar 23, 2024 · Behind the numbers, Atari‘s leadership made critical strategic mistakes to exacerbate its falls. First, skimping on quality control and flooding stores with rushed, low-quality 3rd-party 2600 titles trained users to expect bugs, glitches, and poor gaming experiences – tarnishing wider market perceptions around gaming‘s benefits (14).
Feb 28, 2022 · Under Kassar’s leadership the focus was on marketing, replacing research and development staff with marketers. At first, the strategy seemed to have worked. Atari grew from $75...
Nov 20, 2017 · Amid this evolution, Atari was a key pioneering force, sparking the initial home video game craze that has laid the foundations for a generation of Wii U and Xbox playing fanatics around the...
Sep 29, 2021 · After kickstarting both the arcade and home gaming scenes in the 1970s and early 1980s, the Atari name has changed hands a number of times, with each new steward of the brand seeking to return it...
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Mar 3, 2021 · Under Tramiel's leadership, Atari Corp. (as it was now known) shifted its focus primarily to the home computer market. The company continued to support the Atari 2600 and 7800 consoles but put most of its efforts into developing new computer systems.
