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- In the mid-1970s stores in the United States were sold to Bells Markets; however, some Loblaws stores in northwestern Pennsylvania continued operation into the early 1990s. In 1996, in addition to revitalizing the look of its stores, Loblaw management earmarked $40 million for the development of its in-house, private-label program.
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Loblaw also moved to rejuvenate its own private label program by allocating millions of dollars to the development of in-store brands. In 1978, the company joined the "generics" movement with the introduction of 16 " No Name " items, marketed in simple black and yellow packaging.
Dave Nichol became president of Loblaws Ltd. (the Ontario supermarket division) and soon replaced William Shatner as the company’s public face. In March 1978, Loblaw launched the No Name line of generic products.
Oct 2, 2024 · 1978: Loblaw launches its first private label line, No Name, which becomes a staple in Canadian households for its no-frills packaging and competitive pricing. 1985: Loblaw acquires Provigo, a major grocery chain in Quebec, solidifying its position as a leading retailer in the Canadian market.
Loblaws' private label placed Cott on the map and contributed to the Canadian Coca-Cola Limited's C$45 million loss one year later. Nichol's departure raised a question mark about competition posed by his new venture, which had a private-label marketing arm.
Sep 27, 2023 · President’s Choice is a private-label brand owned by Loblaws. This store offers customers an extensive selection of products including food, beverages, health & beauty aids, and more. All President’s Choice products are created with quality ingredients that meet or exceed industry standards.
First private-label products. Murray Koffler opens a 4,000 square-foot drug store at the Shoppers World plaza in Toronto. The company's first Life Brand ® products hit the shelves.
While Galen Weston and company put Loblaws financial house in order, they also looked to the products that stocked its shelves, in particular the companys own private label brands.
