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      • Serena Williams' contact with Puma ended in 2003 and there was a fight for her signature among all the sporting giants. Nike eventually won the battle for her signature and signed her on a then-record $60 million deal spread over six years.

      Serena Williams Nike contract: How the American icon set ...

  2. www.sportskeeda.com › tennis › serena-williams-nikeSerena Williams Nike contract: How the American icon set ...

    Apr 24, 2024 · In 2013, Nike extended the contract with Serena Williams with a deal worth $40 million over five years. This included sales royalties and incentives for every Grand Slam title and World...

  3. www.sportskeeda.com › tennis › how-venus-serenaHow Venus and Serena Williams' first endorsement deals proved ...

    Dec 6, 2021 · Venus continued her association with Reebok, signing a five-year contract worth $40 million. Serena meanwhile, got her own $40 million five-year deal with Nike.

    • How did Serena Williams get a contract with Nike?1
    • How did Serena Williams get a contract with Nike?2
    • How did Serena Williams get a contract with Nike?3
    • How did Serena Williams get a contract with Nike?4

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  5. www.essentiallysports.com › wta-atp-tennis-news-byBy Signing an Exorbitant $60 Million Nike Deal, Serena ...

    Oct 19, 2022 · Back in 2003, Serena Williams signed the best deal of her tennis career with Nike, and since then the best partnership duo ever.

  6. hypebae.com › 2022 › 8Serena Williams' Legacy and Nike Partnership - Hypebae

    Aug 31, 2022 · At the age of 21, Serena Williams signed a multi-million, multi-year contract with Nike, which would become one of the tennis players’ most profound partnerships to date. Williams’ impact on the court through sport and style has been around since the ’90s.

  7. www.sportskeeda.com › tennis › serena-williamsSerena Williams' biggest sponsors: From Nike to Gucci

    May 17, 2024 · Nike signed on the tennis legend after her contract with Puma ended in 2003. The partnership produced some of the most high-fashion on-court outfits seen in the game.

  8. money.cnn.com › companies › nike_serenaNike, Serena sign a deal, shy of Venus' contract with Reebok ...

    Dec 11, 2003 · Nike Inc. said Thursday it has signed an endorsement contract with tennis star Serena Williams, but the world's largest sports apparel maker refused to disclose the amount of the deal.

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  10. www.stepile.com › 2024/10/04 › whats-in-it-forWhat’s in It for Serena: Unpacking the Numbers Behind Her ...

    Oct 4, 2024 · The numbers themselves also reveal a lot about what this deal means for Serena. With a guaranteed $10 million per year, Williams is now one of the highest-paid female athletes in the world – a testament to her enduring marketability and the value she brings to brands like Nike.