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  1. Oct 19, 2010 · It also marked Hollywood's first all-out plunge into politics and the creation of the first "attack ads" on the screen -- thanks to Irving Thalberg at MGM. Mitchell calls it "The Campaign of the Century" (the title of his award-winning book, just published in a new edition), and the political and economic parallels to 2010 are profound. These ...

  2. Greg Mitchell, author of The Campaign of the Century, wrote that the newsreels devastated Sinclair’s campaign. “People were not used to them,” Mitchell stated. “It was the birth of the ...

  3. The “perennial Socialist party candidate for statewide office,” Sinclair’s astounding success in the Democratic primary, in which he won the nomination with more votes than any other primary election candidate in California history, led to perhaps the first big “hit campaign” of modern politics, spearheaded in no small part by the Hollywood studios, and in particular, MGM, Thalberg ...

  4. The moguls claimed that Sinclair’s election would induce them to relocate their studios in Florida. 20 With Louis B. Mayer and MGM production head Irving Thalberg in the lead, they propagated an anti-Sinclair line in fake newsreels and supported the staid, incumbent Republican Governor Frank F. Merriam. Meanwhile the Hearst papers declared Sinclair to be a ‘most dangerous Bolshevik beast ...

  5. Oct 28, 2010 · It also marked Hollywood's first all-out plunge into politics and the creation of the first "attack ads" on the screen -- thanks to Irving Thalberg at MGM. Mitchell calls it "The Campaign of the Century" (the title of his award-winning book, just published in a new edition), and the political and economic parallels to 2010 are profound. These ...

  6. Mar 23, 2014 · Perhaps most influential: The saintly MGM producer Irving Thalberg ordered the creation of anti-Sinclair “newsreels,” featuring actors (passed off as average voters) reciting scripted propaganda. This was the first full use of the screen to attack a candidate—and the precursor of political commercials and “attack ads” on TV.

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  8. Irving Grant Thalberg (May 30, 1899 – September 14, 1936) was an American film producer during the early years of motion pictures. He was called "The Boy Wonder" for his youth and ability to select scripts, choose actors, gather production staff, and make profitable films, including Grand Hotel, China Seas, A Night at the Opera, Mutiny on the Bounty, Camille and The Good Earth.

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