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Toyota logo evolution: The Toyota logo over the years. Toyota logos have evolved drastically over the years – perhaps unsurprisingly when you consider the original name of the business was “Toyoda”. Despite a number of changes however, the overall aim of the symbol has always remained the same.
- 1937
- Toyota City, Aichi
- Kiichiro Toyoda
- www.toyota.com
- 1935 – 1949
- 1949 – 1958
- 1958 – 1969
- 1969 – 1978
- 1978 – 1989
- 1989
- 2005
- 2019
- 2020
The very first logo of the company was shaped like a gem, and the company’s name was placed right in the middle. It appeared on white background with some strokes in red. The company was called Toyoda back then.
The company created a Japanese version of the logo in 1949 to target the home market. So, the company name was in Japanese glyphs (a graphic symbol). It was also the phase when the company changed its original name from Toyoda to Toyota to appease the international market, and the company bosses also liked the new name. The glyphs were in white aga...
By 1958, the company had forayed into the international market, which also was a reason for adopting the new name Toyota, which sounds Roman. This time they used a font that looked like Times New Roman font and created the letter in black. Again, the company name was in all upper case. Another reason for the name change was the old meaning associat...
The contemporary Toyota logo style started to take shape in 1969 when they created the company name differently. They used a different font with the letters having a shorter gap between them. The logo was now in a sans-serif font.
While the previous logo design’s basic look remained the same, the company kept more space between the letters this time. But the gap was proportional. Also, the company changed the color from black to scarlet red to grab attention and convey passion.
In 1989, the company added a symbol that later became iconic. The company added the Toyota badge on the left side of the brand name. The badge symbol looked like the letter T and was also in three ovals.
The oval shape symbol started to dominate the logo design. It was placed at the top and above the brand name. Another change in the logo was that the company chromed the symbol heavily with a lot of illumination and glint.
In 2019, Toyota decided to add another logo that resembled the 1989 style. The brand name was in black letters, and the badge was in a large red square, which made it look smaller. This logo still appears on the company’s website.
This was the first time the automotive logohad no text with the brand name removed. Just the badge was present, representing the company. The ovals were in black instead of red. This was also when Toyota had already become a familiar name globally. So, the company thought of using the ovals only. Now, the company uses two forms of the same logo. It...
Jun 5, 2023 · In 1969, Toyota made significant changes to its logo. The style of the wordmark was changed to a sans-serif font, similar to Hypersans Heavy but slightly narrowed, and written in black. By simplifying the lines of the logo, Toyota aimed to achieve a more modern and progressive look. The new logo was not drastically different from the previous one.
Jan 24, 2024 · The History of the Toyota Logo Design. Toyota is a renowned Japanese car manufacturer with a long history since 1929. The company was founded as the automotive division of Toyoda Automatic Loom Works, which was mainly known for manufacturing weaving machines for the textile industry. At that time, the automotive industry in Japan was still in ...
Aug 8, 2023 · In 1989, the Toyota logo as we know it today made its debut. The three interlocking ovals, placed horizontally, took five years of thoughtful development to perfect. These ovals symbolize the heart of the customer, the heart of the company, and the world embracing Toyota. It's more than just design; it's a visual representation of trust, mutual ...
Jul 8, 2023 · The custom font used in the Toyota logo is a powerful and unique one. It’s bold and angular, hinting at the strength and reliability of Toyota’s vehicles. The characters are spaced evenly, reflecting the brand’s commitment to precision and excellence. The Evolution of the Toyota Logo. Just like the brand itself, the logo has evolved over ...
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Nov 16, 2023 · Toyota’s corporate identity was launched in 1935 with a logo incorporating the katakana letters for “Toyoda” inside an oblong octagon. The design is crude by today’s standards, but every company has to start somewhere. Katakana is a syllabic form of writing used in Japanese, mostly for words with a foreign origin. NOT JUST FOR CAR SHOPPING.
