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   How do I create a custom audience on Facebook?

   • For all Custom Audience types, you’ll start by opening your Facebook audiences page in Ads Manager and clicking “Create a Custom Audience”. (If you’ve created an ad before, you’ll see a dropdown menu instead of a button.) From here, the process depends on what kind of Custom Audience you want to create. 1. Prepare a customer list in advance.

   How to Use Facebook Custom Audiences: A Step-by-Step Guide - Hoot…

   blog.hootsuite.com/how-to-use-facebook-custom-audiences/

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   Why do you need Facebook Custom Audiences?

   • With 2.82 billion daily active users, Facebook has a large and varied audience. Not everyone fits your customer persona, and that’s why you need to use Facebook Custom Audiences. Because it’s really sad when a good ad is viewed by the wrong audience! Never again.

   How to Use Facebook Custom Audiences: A Step-by-Step Guide - Hoot…

   blog.hootsuite.com/how-to-use-facebook-custom-audiences/

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   How do I grow my custom audience?

   • Another way to grow your Custom Audience is to focus on the Awareness objective. This helps you reach a larger number of people within your target group. Sometimes you need to experiment with your ads to find what resonates with people the most. The more effective your ad, the more quickly you will build your Custom Audience.

   How to Use Facebook Custom Audiences: A Step-by-Step Guide - Hoot…

   blog.hootsuite.com/how-to-use-facebook-custom-audiences/

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   How do I create a custom audience for my App?

   • All you need to do is register your app and set up the Meta SDK and log app events on the Meta for developers site. (If that sounds too techy for you, talk to your app developer to help you out with these preliminary steps.) This type of Custom Audience can be a great basis for app engagement campaigns.

   How to Use Facebook Custom Audiences: A Step-by-Step Guide - Hoot…

   blog.hootsuite.com/how-to-use-facebook-custom-audiences/

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   What are Facebook audience insights?

   • Facebook Audience Insights can provide you with valuable information about the demographics of your Custom Audiences. You can take those insights and use them to target new audiences. Ideally, the new audience will engage with your ads or content and then become part of your Engagement Custom Audience.

   How to Use Facebook Custom Audiences: A Step-by-Step Guide - Hoot…

   blog.hootsuite.com/how-to-use-facebook-custom-audiences/

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   How do I create a lookalike audience?

   • Once your custom audience is in the system, you can choose it when you create a new Meta ads campaign. Once your custom audience is created from your list, you can use it as the source of a lookalike audience. Again, go to Ads Manager's Audience section, and this time click Create a Lookalike Audience.

   Use your customer list to create custom audiences in Facebook

   zapier.com/blog/create-custom-audience-in-facebook-from-customer-list/

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2. Videos

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     32:21

     youtube.com

     The ULTIMATE Facebook Custom Audience Tutorial

     Sep 13, 2021

     99.5K Views

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     9:21

     youtube.com

     How to Create A Facebook Audience from an Email or Customer List

     Feb 18, 2021

     27.8K Views

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     32:33

     youtube.com

     How To Retarget With Facebook Ads - Full Custom Audience Tutorial

     Mar 14, 2023

     119.8K Views

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3. blog.hootsuite.com › how-to-use-facebook-customHow to Use Facebook Custom Audiences: A Step-by-Step Guide

   blog.hootsuite.com › how-to-use-facebook-custom

   • Cached

   Oct 20, 2022 · Use a Facebook ad with a Custom Audience based on website visitors or a customer list to promote your Facebook Page to this highly targeted group. Just make sure to exclude people who have already liked your Page, so you don’t pay to reach existing Facebook fans.

4. www.facebook.com › business › helpCreate a Customer List Custom Audience - Facebook

   www.facebook.com › business › help

   Learn how to create a customer list custom audience to use in advertising with Meta Ads Manager.

5. www.facebook.com › business › helpCreate a Facebook Page engagement Custom Audience

   www.facebook.com › business › help

   To create an Page engagement custom audience: Go to your Audiences. Click the Create audience dropdown and choose Custom audience. Note: If you've never created an audience of any kind before, you'll see a Create a custom audience button, not a dropdown. Everything else will be the same.

6. www.facebook.com › business › helpCreate a website custom audience | Meta Business Help Center

   www.facebook.com › business › help

   You can choose up to 5 rules per audience. Choose an Audience name. You can add a Description if you want. Click Create audience. You have created a website custom audience. You will return to the Audiences homepage. When your audience has populated you will see Ready, under Availability.

7. www.youtube.com › watchThe ULTIMATE Facebook Custom Audience Tutorial - YouTube

   www.youtube.com › watch

   • Cached

   Sep 13, 2021 · Facebook custom audiences are something every single Facebook advertiser should be using. Advertising to people that have already interacted with your business using custom audiences on...

   • Video Duration: 32 min
   • Views: 99.5K

   • Author: Ben Heath

8. web.facebook.com › business › helpAudiences | Meta Business Help Center - Facebook

   web.facebook.com › business › help

   We’ll let you know when your audience is Ready. Then you can create an ad to reach your new custom audience, or create a lookalike audience to find new people who share similar behaviors and interests with your existing customers.

9. zapier.com › blog › create-custom-audience-inUse your customer list to create custom audiences in Facebook

   zapier.com › blog › create-custom-audience-in

   • Cached

   Oct 5, 2023 · Use automation to build your Facebook Custom Audiences. Learn how. Meta custom audiences (formerly Facebook custom audiences) let you target existing contacts and visitors with your ads. Meta takes in the data you give it, then tries to match it to platform users. Those users can then see—and engage with—your ads.