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Mobile instructions. Go to your business Page and tap the Insights icon. This is your Page Summary. This will tell you how your Page performs in different areas. Each metric is split up into sections so you can focus on the ones you care about. Now that we've learned how to use Page Insights, let's look at how to measure the success of your ...
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Reading metrics the right way will help you understand how...
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Insights on your Facebook Page. Starting in October 2024, we're making some changes to video insights metrics in Meta Business Suite and professional dashboard. We're adding a new views metric so that you can better understand how your content is performing. To get a better understanding of your Page, you can find insights on how others ...
To open insights for your Page on a computer: From your Feed, click Professional dashboard in the left menu. Or from your Page, click See dashboard. In the Page overview tab, click See more insights. Or, in the left menu, click Home below Insights. To open insights for your Page on a mobile device: Tap in the top right to go to the Menu.
To see insights for your Page's posts in Meta Business Suite: Log into Facebook, then click your profile photo in the top right. Click See all profiles, then select the Page you want to switch into. Click Meta Business Suite in the left menu. Click Insights in the left menu. Under Content, click Overview. From here, you can see insights for ...
- Assess Awareness
- Evaluate Engagement
- Monitor The Click-Through Rate
- Track The Number of Referrals from Social Media
- Check The Bounce Rate
- Monitor The Conversion Rate
- Calculate The Cost Per Conversion
- Reveal The Number of Assisted Conversions
- Determine The Return on Investment
When you're running social media ad campaigns, it's interesting to see how many people are viewing your content. You can measure this by looking at two key performance indicators (KPIs): 1. Reach: The number of people who saw your content. For example, if your Instagram ad was shown to 100 Instagram users, your reach would be 100. 2. Impressions: T...
Engagement relates to any metric that reveals a person has interacted with your post, such as: 1. Likes 2. Shares 3. Comments 4. Clicks The importance of these metrics will vary depending on the campaign type. For example, a campaign optimized for conversions should focus more on monetary metrics but a campaign optimized for reach would prioritize ...
The click-through rate (CTR) of your social media campaigns is the percentage of people who click your link after viewing the ad. As a reference point, the average CTR for a Facebook ad is 0.9%, compared to 1.51% for a Twitter ad, and 0.26%for a LinkedIn ad. The CTR for your paid social campaigns is important because it's an indicator of ad quality...
Tracking website traffic is important for any marketer. But when you're running social media ad campaigns, it's critical to dive deeper into your on-site analytics, starting with the number of referrals you're getting from each channel. Sometimes, the number of clicks to a social media ad or post is different from the number of people who actually ...
You've checked your analytics and found that you're getting some traffic from the social media channels you're using to promote your website. Now you need to think about what happens after people click the Visit Website button. Do they spend time on your site and engage with other pages? Or do they click the exit button after spending a few seconds...
Ask any social media marketer what their most important metric is, and I'll bet “conversion rate” is the most common answer. It's the percentage of website visitors who turn into paying customers. Conversion rate is one of the most important metrics for a reason. No matter what campaign type you launch, your goal is to get more conversions. In the ...
Another metric you should track is the cost of each of those conversions, which will help you judge whether it's sustainable for you to continue advertising on that social platform—and more importantly, generate a return on your investment. You can calculate your cost per conversion by dividing the total amount spent by the total number of conversi...
Some forms of marketing are notoriously difficult to track. Social media is one of those because although it doesn't always bring direct conversions, it quite often assists in converting from other channels. For example, someone may click an ad, go to your website, then leave; do some additional research; and finally convert. Social media marketers...
The return on investment (ROI) of your social ad campaign tells you whether you're making money in return for the cash you're spending. If you spend $100 on advertising and generate $250 in sales as a result of the campaigns, your ROI would be 150%. (This can also be referred to as return on ad spendor ROAS.) You don't need to calculate this metric...
May 25, 2022 · If your business uses Facebook, the platform’s built-in analytics dashboard is a powerful resource for viewing metrics, discovering your audience’s demographics, and seeing how you rank with competitors. Understanding your Facebook analytics is crucial to growing your page, understanding your audience, and determining the success of your ...
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Jan 11, 2019 · If you’ve got a Facebook business page, checking your recent performance just takes a few clicks. While on your business page in Facebook, locate the menu at the top and click “Insights.”. And, as of this video’s recording, you can actually find it under the “More” drop-down. This first page you see will be a top-level view of all ...
