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      • Metaphors are potent tools for persuasion because they engage emotions. When a speaker uses metaphors to create vivid, emotionally charged imagery, it resonates with the audience on a deeper level. This emotional connection enhances the persuasive impact of the message.
      franticallyspeaking.com/35-metaphors-for-powerful-communication/
  1. Metaphors and Arguments. Arguments are like war. We’re taught to win arguments. Which is why we frame arguments like war. We do this unconsciously. The evidence is in our language. Look at the metaphors we use. Examples: “I demolished his argument.” “His criticisms were right on target.” “He shot down all of my arguments.” All war metaphors.

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  2. Nov 28, 2017 · The answer is that metaphors are not just a literary technique; they are a very potent psychological technique. In their simplest form, metaphors compare two concepts that at first seem...

  3. Jun 25, 2020 · This paper addresses the problem of explaining how metaphors can communicate arguments, and how it is possible to reconstruct and justify them.

  4. Mar 1, 2018 · PDF | This paper investigates what functions metaphors can have in argumentation and how they may provoke resistance. The pragma-dialectical theory and... | Find, read and cite all the...

  5. explaining how metaphors can communicate arguments, and how it is possible to reconstruct and justify them. To this purpose, a distinction is drawn between the arguments that are communicated metaphorically and interpreted based on relevance considerations, and the ones that are triggered implicitly by the use of a metaphorical expression.

  6. Jun 20, 2020 · The parameters introduced above enable distinguishing between metaphors on various levels and results in several types of metaphor, from direct, novel, and deliberate metaphor till indirect, conventional, and non-deliberate metaphor, and everything in between.

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  8. This paper addresses the problem of explaining how metaphors can communicate arguments, and how it is possible to reconstruct and justify them.

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