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1. • • There are two main users for that data: media buyers (i.e. agencies and advertisers) and media sellers (i.e. publishers and platforms), and each constituency looks at TV measurement from a slightly different angle. For media companies, the most iconic measure of a TV show’s success — and how the inventory should be priced — has been the rating.
     www.nielsen.com/insights/2023/how-to-measure-tv-audiences/

     Need to Know: How are TV audiences measured? - Nielsen

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   How do media companies measure a TV show's success?

   • There are two main users for that data: media buyers (i.e. agencies and advertisers) and media sellers (i.e. publishers and platforms), and each constituency looks at TV measurement from a slightly different angle. For media companies, the most iconic measure of a TV show’s success — and how the inventory should be priced — has been the rating.

   Need to Know: How are TV audiences measured? - Nielsen

   www.nielsen.com/insights/2023/how-to-measure-tv-audiences/

   See all results for this question

   How do you measure TV audiences?

   • To measure TV audiences, you need three key ingredients: a data source (a combination of panel and big data capable of properly representing viewing audiences); technology (to capture and correctly identify viewing data); and metrics (to make sense of that viewing data for all stakeholders).

   Need to Know: How are TV audiences measured? - Nielsen

   www.nielsen.com/insights/2023/how-to-measure-tv-audiences/

   See all results for this question

   How has TV measurement changed?

   • What has changed is TV measurement; specifically, how we determine who’s viewing what, for how long, and from where. While linear TV measurement remains a strong primary source of viewership information, CTV advertising measurement is catching up, thanks to the steady market adoption of smart TVs and an increase in CTV viewership.

   TV Measurement: Past, Present, and Future - tvScientific

   www.tvscientific.com/insight/tv-measurement

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   What makes a TV show a success?

   • For media companies, the most iconic measure of a TV show’s success — and how the inventory should be priced — has been the rating. It’s synonymous with our company name and a big part of its appeal comes from its simplicity: It’s just the percentage of the (TV-owning) population that watched a particular program or commercial.

   Need to Know: How are TV audiences measured? - Nielsen

   www.nielsen.com/insights/2023/how-to-measure-tv-audiences/

   See all results for this question

   How do media companies define TV viewership?

   • Programs, networks and platforms are vehicles to reach their target audiences as efficiently as possible. While media companies have an incentive to define TV viewership broadly, advertisers have an incentive to define it narrowly and only pay for impressions that hit their targets.

   Need to Know: How are TV audiences measured? - Nielsen

   www.nielsen.com/insights/2023/how-to-measure-tv-audiences/

   See all results for this question

   Is CTV advertising measurement catching up?

   • While linear TV measurement remains a strong primary source of viewership information, CTV advertising measurement is catching up, thanks to the steady market adoption of smart TVs and an increase in CTV viewership. Here’s a quick overview of where TV measurement came from, how it’s developed, and where it’s going.

   TV Measurement: Past, Present, and Future - tvScientific

   www.tvscientific.com/insight/tv-measurement

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3. pro.imdb.com › content › articleHow is the success of films and TV shows measured?

   pro.imdb.com › content › article

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   Knowing which films and TV shows are successful and how to measure success is valuable for anybody who wants to understand or be a part of the entertainment industry.

4. www.linkedin.com › pulse › how-measure-tv-showHow to measure a TV show success (in a no-viewing-figures ...

   www.linkedin.com › pulse › how-measure-tv-show

   Mar 20, 2018 · A review of viewing figures measurements vs editorial behaviors across different platforms and through the years, with a recent case study that can give some indications on future trends.

5. variety.com › 2021 › tvTV Industry Grapples With Ratings Shortcomings Amid the ...

   variety.com › 2021 › tv

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   Sep 17, 2021 · The rapid migration of TV viewers to streaming services and on-demand platforms has put added pressure on the need for transparent measurement standards at a time when Nielsen, the...

6. www.forbes.com › sites › bradadgateNielsen And The Future Of Measuring Television And ... - Forbes

   www.forbes.com › sites › bradadgate

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   Oct 1, 2020 · Nowadays, there are a number of companies measuring TV usage from set top boxes from MVPDs (cable/satellite boxes) and automated content recognition (ACR) usage from Smart TVs.

   • Author: Brad Adgate

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8. www.tvscientific.com › insight › tv-measurementTV Measurement: Past, Present, and Future - tvScientific

   www.tvscientific.com › insight › tv-measurement

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   TV Measurement: Past, Present, and Future. Explore the future of TV measurement and the need for data from multiple sources. Stay ahead in the fractured TV measurement landscape with tvScientific. A brief history of how TV measurement started and where it's going.

9. www.indiewire.com › features › generalFilm and TV Measurements of Success Are Changing in Major Ways

   www.indiewire.com › features › general

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   Dec 2, 2021 · Even if, by some miracle, VOD, streamers, theatrical numbers, and linear TV offered relevant performance insights, how do you compare or aggregate the results of so many disparate platforms?