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  1. Jul 31, 2020 · How to (Actually) Change Someone’s Mind. by Laura Huang and Ryan Yu. July 31, 2020. Daniel Parent/Getty Images. Summary. Much of leadership boils down to turning adversaries into allies. In this ...

    • Laura Huang

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  2. Jul 9, 2021 · Keep in mind the key role of beliefs. For change to stick you must give people a reason to question the accuracy of their current views and provide them with a compelling reason to make a change ...

  3. Jan 17, 2024 · Then tell them that you agree with them, the audience, because they believe this version of the argument. Don’t mess around with trying to find a middle ground, in short. Double down. Embrace ...

    • Ultimate Terms
    • Talk Quickly
    • The Right Body Language
    • Repetition
    • Balanced Arguments
    • Tell A Story Instead of Reporting Data
    • Taking Some Power Away from The Powerful

    Some words are more persuasive than others. "Ultimate terms” are particularly persuasive. When you incorporate them into your argument or pitch, you can persuade your audience more effectively. Richard Weaver, author of books such as "Ideas Have Consequences" and "The Ethics of Rhetoric" first defined ultimate terms and shared how powerful they are...

    The delivery of the words you’ve chosen also influences people’s responses to them. When you speak quickly, it aids in persuasion for a couple of reasons. First, speaking quickly means that the person listening has to absorb what you’re saying quickly to keep up with you. It gives them time to hear you but makes it tougher for them to nitpick your ...

    Along with your words, your body speaks volumes. Like speaking quickly, the people you’re talking to may notice your stance and movements consciously, but they might just take notice subconsciously which will influence their opinion of you in a subtle way. Here are some quick tips for using body languageto present a convincing argument: 1. Stand up...

    Have you ever heard a song for the first time and not really liked it, only to come to love it later after hearing it several more times? The human brain loves repetition and patterns. When we’re exposed to an idea repeatedly, we can come to like it more or accept it more easily than when we first heard it. Even the strangest ideas or concepts will...

    Very few ideas are perfect. Even the best plans, concepts, and views can have a flaw or two. While you might think the best way to persuade someone is to focus entirely on the positives and try to cover up all potential negatives, research has actually shown that people respond best to balanced arguments. Many people, when being pitched an idea, wi...

    People respond to personal interactions. A study from Carnegie Mellon Universitycompared the efficacy of two different pitch styles. In both, students were trying to collect donations to improve the lives of people in various African countries experiencing drought, food shortages, and dislocation from their homes. One pitch was focused on statistic...

    When proposing an idea to someone with more power than you—like your boss, a successful business person, or a leader of some kind—being able to take some of their power away can help to persuade them to see your side of things. This might sound a bit dark, but it’s really not. The whole idea is that many people with power know that they’re powerful...

  4. Oct 26, 2022 · Go in calm. Entering the conversation in the right mindset is key—and that means striving to be cool, calm, collected, and open to learning. If you’re fired-up, and know you might snap ...

  5. Apr 20, 2020 · Not surprisingly, almost everyone is relying on the standard approach to drive change: Tell people what to do. Issue demands like: “Don’t go out,” “Stay six feet apart,” Wash your hands ...

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  7. Jul 9, 2021 · The type of evidence you use in persuasive arguments is crucial. Change can be transitory or enduring based on how you approach the change initiative. We all have stubborn friends, family, or ...

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