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- A24 is known as a disruptor in the film industry, attacking market inefficiencies and power vacuums. Unlike other indie companies, A24 has had to revolutionize their marketing techniques to keep costs low and maintain their thin margins. The company has also diversified its business model by entering the highly lucrative TV world.
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May 9, 2017 · How A24 is Disrupting Hollywood. The story behind the studio that brought you “Moonlight” and “It Comes At Night”, as told by Barry Jenkins, Sofia Coppola, James Franco, Robert Pattinson, and the...
Sep 22, 2023 · Autostrada 24 (A24) is a 103-mile highway linking Rome to Teramo. It’s largely the domain of Roman commuters and the occasional petrified tourist driver. It also happens to be where, in 2012, Daniel Katz came up with the idea for a company that would change the entertainment industry.
Both A24 and their collaborators can reach their audience directly at little or no cost to the parent company and the project they’re promoting. These one- or two-degree separations between brand and consumer give A24 reliable and growing influence in the entertainment industry.
So, why is a magazine about the fashion industry so interested in a film studio? Crudely put, A24 offers a masterclass in how the intersection of style, social media, storytelling and moving image now defines the branding strategy at the heart of any fashion house.
Sep 1, 2022 · First, A24 sought to challenge preconceptions about high-quality storytelling, often synonymous with historical drama and other prestige fare loved by older audiences. It would champion auteurs...
Jun 18, 2020 · Throughout its rise, A24 has used social media, viral marketing and shrewd film selection to create a brand that transcends well beyond theaters.
- 2 min
- Dillon Thompson
A24 is known as a disruptor in the film industry, attacking market inefficiencies and power vacuums. Unlike other indie companies, A24 has had to revolutionize their marketing techniques to keep costs low and maintain their thin margins.
