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- This latest move has seen Currys create a new, single, integrated ecosystem, that gives its customers the best of its online and offline worlds; delivering streamlined, frictionless customer experiences, powered by a single, view of every customer.
www.currysplc.com/news-media/press-releases/2022/currys-transforms-instore-and-online-customer-experience/
- The Human Element
- Building A Long-Term Relationship
- Tracking Performance
- My Take
The technology is an important part of making this work — including Salesforce Commerce Cloud and Service Cloud, plus integration to other systems using MuleSoft — but the human element is just as important. Currys has invested over £25 million ($31m) in staff development and sees expert advice and guidance as an essential part of its proposition. ...
Building the relationship in the right way is important because Currys wants to establish a long-term relationship with customers. As well as selling new product, the business has a huge repairs operation that completes more than 1.9 million repairs over a year. It also offers trade-in and recycling of redundant equipment. Geraghty comments: A join...
Making sure that the customer experience lives up to expectations is also important. Again, this often means joined-up processes that run across both online and in-store. Currys offers a same-day buy online, pick up in store service, with pickup within 30 minutes if the store has the item in stock, or within 24 hours if it needs to come to the stor...
Plenty of ambition there from Currys to keep on improving the customer experience. My memories of shopping at electronics retailers have not always been happy. But what Currys is now attempting shows how much of a difference it can make through thoughtful adoption of modern connected digital technologies. It's intriguing to see how much it is alrea...
- Phil Wainewright
Sep 30, 2022 · Currys boosts in-store and online customer experience. Currys has gone live with a more connected service across all of its channels that, the technology retailer says, will “provide personalised journeys and customer insights on a massive scale”.
Oct 9, 2024 · Currys, the UK’s largest tech retailer, is raising the laughing bar once again with the latest instalment of its “Beyond Techspectations” campaign. The new film emphasises the value of in-store shopping, where customers can truly “see it, feel it, try it” before they buy.
- AMV BBDO
Jul 12, 2024 · Currys, a UK omnichannel electricals retailer, has announced new investments in its store portfolio. It says that the blended in-store and online omnichannel model continues to be important to its customers, with two-thirds using stores to make their purchases.
Jul 15, 2022 · Technology retailer’s CTO, Arron D'Aubney, explains how Currys is building on its high-street legacy to reinvent its in-store and online customer experience. Sam Forsdick. 15 Jul 2022. Currys customers can now connect with experts via video chat online.
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Dec 15, 2021 · Currys rolled out new omnichannel platforms including its new currys.co.uk website during the year, with a focus on design, personalisation and easier navigation. At the same time, the company is now offering services from face-to-face advice to fast fulfilment both online and in its stores.
