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- Every day, YouTube helps Canadian users to learn new skills, connect with others, and enrich their lives. It also provides a platform for a diverse range of content creators to share their interests and passions with audiences within Canada and beyond, creating opportunities to build new careers and businesses.
www.oxfordeconomics.com/resource/youtube-canada/From opportunity to impact – Assessing the economic, societal ...
May 12, 2020 · The overall theme that runs through these benefits is the inescapable observation reflected in the research report’s title: how YouTube connects creators and consumers, and the platform’s structural affordance that results in contributing these unique values to Canada’s media ecosystem.
Jul 13, 2022 · Oxford Economics’ new research calculates that YouTube’s creative ecosystem directly contributed $1.1 billion CAD to Canada’s GDP in 2021. It also supported 34,600 full time equivalent (FTE) jobs in Canada.
Jun 15, 2021 · The report estimates that in 2020, YouTube’s creative ecosystem contributed approximately $923 million to Canada’s GDP. In that same period YouTube supported the equivalent of 34,100 full-time employment jobs across Canada.
See how YouTube is having a positive impact for Canadian creators, users, and the economy. Every day, Canadians count on YouTube to build their future, learn new skills, and inspire others.
May 30, 2019 · YouTube plays a unique role in the national media ecosystem, facilitating the rise of new Canadian creative entrepreneurs and resulting in significant outcomes regarding diversity, employment, domestic popularity, and global export and access.
Jun 8, 2023 · In total, our economic modeling suggests that YouTube’s creative ecosystem contributed more than $2 billion CAD to Canada’s economy in 2022 and supported more than 35,000 full-time equivalent jobs.
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How much does YouTube contribute to Canada's GDP in 2021?
Google commissioned Audience Lab to examine the role of YouTube in Canada’s media ecosystem with a report focusing on Canadian YouTube creators and consumers. The study proved groundbreaking on two fronts.
