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- Encoded messages are sent through a channel, or a sensory route on which a message travels, to the receiver for decoding. While communication can be sent and received using any sensory route (sight, smell, touch, taste, or sound), most communication occurs through visual (sight) and/or auditory (sound) channels.
open.lib.umn.edu/communication/chapter/1-2-the-communication-process/1.2 The Communication Process – Communication in the Real World
The linear model (originally called the mathematical model of communication) serves as a basic model of communication and was developed by Claude Shannon and Warren Weaver in 1949. This model suggests that communication moves only in one direction from one source to another (ISU, 2016).
The transmission model of communication describes communication as a one-way, linear process in which a sender encodes a message and transmits it through a channel to a receiver who decodes it. The transmission of the message many be disrupted by environmental or semantic noise.
- Source. The source imagines, creates, and sends (encodes) the message either through speaking, writing, conversation, or another communication channel. In public speaking, the source is the person giving the speech.
- Channel. The channel is the means or medium through which a message is sent. In business or social situations, common channels are face-to face (conversation, interview, public speech); written (email, text message, letter); social media (Facebook, Twitter, Instagram); and mass media (television, radio, newspapers).
- Message. The message is the meaning conveyed to the receiver, whether intended or unintended (McLean, 2005). Do not make the mistake of thinking the message is created only through words.
- Receiver. The receiver is the individual for whom the communication is intended. It is he or she who analyzes and interprets (decodes) the message in ways both intended and unintended by the source (McLean, 2005).
The communication process involves understanding, sharing, and meaning, and it consists of eight essential elements: source, message, channel, receiver, feedback, environment, context, and interference.
Feb 20, 2021 · Communication does not start and stop or move from one direction to another. It is a flowing process. Shannon and Weaver’s model clearly demonstrates why even the simplest communications can be misunderstood.
The transmission model views communication as a thing, like an information packet, that is sent from one place to another. In this view, communication is defined as sending and receiving messages. The interaction model views communication as an interaction in which a message is sent, followed by a reaction (feedback), another reaction, and so on.
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Jul 18, 2023 · The linear model does not allow for nor describe the relationship of one message to another. We then moved to a circular model which shows the sender sends a message to the receiver, and then the receiver sends a message back to the sender as feedback to what was said.
