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- When you communicate an idea with a metaphor, you light up people’s sensory and motor neurons. You also activate emotions, prompt aha moments, and reward your audience with a sense of social interaction. When you’re trying to persuade, you might first seek a good story, but you may do better to seek a metaphor.
www.psychologytoday.com/intl/blog/writing-for-impact/202311/want-to-be-persuasive-find-a-metaphor
Jan 10, 2006 · Empirical investigations of metaphor's persuasive effects have produced mixed results. In an effort to integrate the literature, we present a review and meta-analytic summary of existing studies.
- Pradeep Sopory, James Price Dillard
- 2002
Jan 10, 2006 · Empirical investigations of metaphor's persuasive effects have produced mixed results. In an effort to integrate the literature, we present a review and meta-analytic summary of existing studies.
- Pradeep Sopory, James Price Dillard
- 2002
We begin with a brief introduction to metaphor, including claims about the role of cognition in metaphor use and understanding. We then discuss new research on the persuasive power of metaphor and go on to outline some of the cognitive, affective, and social forces that moderate the influence of metaphor on decision making.
Sep 2, 2010 · Metaphors are pervasive in both mass communication and interpersonal exchanges and can play an important role in persuasion. Metaphor serves multiple functions in persuasive communication, and the effect of metaphor on persuasion is potentially mediated by multiple psychological process mechanisms.
- Victor C. Ottati, Randall A. Renstrom
- 02 September 2010
- 38
- 4, Issue9
Jul 1, 2002 · Six explanations for the potential suasory advantage of metaphor over literal language were reviewed: (a) pleasure or relief, (b) communicator credibility, (c) reduced counterarguments, (d)...
Sep 1, 2010 · Metaphors are pervasive in both mass communication and interpersonal exchanges and can play an important role in persuasion. Metaphor serves multiple functions in persuasive communication, and the effect of metaphor on persuasion is potentially mediated by multiple psychological process mechanisms.
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Jan 12, 2021 · Metaphors are regarded as having different possible uses, especially pursuing persuasion. However, an analysis of the specific conversational purposes that they can be aimed at achieving in a dialogue and their adequacy thereto is still missing.
