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1. www.adcouncil.org › our-work › frequently-askedFrequently Asked Questions | Ad Council

   www.adcouncil.org › our-work › frequently-asked

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   The Ad Council works closely with the creative agency and sponsoring organization throughout the process to develop a campaign. Typically this follows 6 major stages: 1) research and planning; 2) strategic development; 3) creative development; 4) production; 5) distribution/media outreach; and 6) monitoring and evaluation.

   • Get Involved

     Ad Council campaigns are produced pro bono by the country’s...

   • Measuring Impact

     Evaluation is a critical component of every Ad Council...

2. www.adcouncil.org › get-involvedGet Involved - Ad Council Org

   www.adcouncil.org › get-involved

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   Ad Council campaigns are produced pro bono by the country’s leading creative agencies, who donate their services on a volunteer basis. The Ad Council works closely with the creative agency and sponsoring organization throughout the process to develop a campaign.

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     Vote for Your Life: Launch Spot | Vote 2020 | Ad Council

     Sep 16, 2020

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     How to Vote For Your Life | Vote 2020 | Ad Council

     Sep 22, 2020

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     Better Access to Mental Healthcare | Vote 2020 | Ad Council

     Sep 17, 2020

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4. www.adcouncil.org › our-impact › measuring-impactMeasuring Impact | The Ad Council

   www.adcouncil.org › our-impact › measuring-impact

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   Evaluation is a critical component of every Ad Council campaign. We conduct research to assess a campaign’s effectiveness through a dashboard of indicators around exposure, awareness, engagement, and impact, employing test-and-learn practices throughout.

5. www.npr.org › 2012/02/15 › 146818410The Ad Council: 70 Years Of Good Advice - NPR

   www.npr.org › 2012/02/15 › 146818410

   Feb 15, 2012 · Initially, the Ad Council was conceived of as a way to help get Americans through World War II. The advertising campaigns for buying war bonds and planting victory gardens were Ad...

6. www.forbes.com › sites › simonmainwaringPurpose At Work: How Ad Council Partnerships Elevate Brands ...

   www.forbes.com › sites › simonmainwaring

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   Jun 25, 2020 · To assess creative performance, The Ad Council runs a continuous national tracking survey, conducts A-B tests, measures site traffic and monitors KPIs which look different across campaigns.

7. www.forbes.com › sites › simonmainwaringPurpose At Work: The Ad Council's Critical Voice In Leading ...

   www.forbes.com › sites › simonmainwaring

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   Aug 16, 2021 · So, what exactly does the Ad Council do? The short answer is that it plays a primary role in messaging people about the critical challenges we all care most about. How?

8. People also ask

   What is an Ad Council campaign?

   • An Ad Council campaign is produced pro bono by the country’s leading creative agencies, who donate their services on a volunteer basis. The Ad Council works closely with the creative agency and sponsoring organization throughout the process to develop the campaign.

   Get Involved - Ad Council Org

   www.adcouncil.org/get-involved

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   How does the Ad Council work?

   • The Ad Council works by securing entirely donated space and time from media outlets for its campaigns. We have deep relationships that span print, TV, radio, outdoor, social, digital and more, helping us ensure that each piece of campaign creative reaches the right, targeted audience at the right time.

   Get Involved - Ad Council Org

   www.adcouncil.org/get-involved

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   How does the Ad Council raise money?

   • The Ad Council raises funds from various sources such as campaign sponsors, annual fundraising events like the Public Service Award Dinner, and its Board of Directors. Almost all Ad Council campaigns are sponsored by a national nonprofit organization or a federal government agency. See our Board of Directors for more information.

   Get Involved - Ad Council Org

   www.adcouncil.org/get-involved

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   Who sponsors Ad Council campaigns?

   • National nonprofit organizations and federal government agencies sponsor almost all Ad Council campaigns. They provide the funding to underwrite the hard costs needed to produce and distribute their multi-platform campaigns. See our campaign sponsors here.

   Get Involved - Ad Council Org

   www.adcouncil.org/get-involved

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   How do I register a campaign with Ad Council?

   • To register a campaign on the Ad Council website, first sign up with the "Campaign Sponsor" user type. After registering, navigate to your campaign by either searching in the search bar or finding it on the "All Campaigns" page. The general terms of use for Ad Council PSAs are separate from the registration process.

   Frequently Asked Questions | Ad Council

   www.adcouncil.org/our-work/frequently-asked-questions

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   Why am I proud to be a part of the Ad Council?

   • I’m proud to be a part of the Ad Council because it's the place where everyone in our ecosystem comes together and leaves their egos at the door. Here, everyone focuses on making an impact on the world. This is where the Ad Council gets to make good work.

   Get Involved - Ad Council Org

   www.adcouncil.org/get-involved

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9. en.wikipedia.org › wiki › Ad_CouncilAd Council - Wikipedia

   en.wikipedia.org › wiki › Ad_Council

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   The Ad Council partners with advertising agencies that work pro bono to create the public service advertisements on behalf of their campaigns. The organization accepts requests from sponsor institutions for advertising campaigns that focus on particular social issues.