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That’s why we created an independent media buying platform designed for the open internet. One that helps marketers unleash the full potential of their data-driven advertising, by reaching more customers doing more of the things they love — with more transparency and precision at every stage.
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Our leadership team's vision is to change the way...
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Our demand-side platform (DSP) enables brands and agencies...
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To understand programmatic advertising, let's start with the traditional model of advertising for marketers. Once limited to a few options of television, newspapers, and magazines, marketers that wanted to reach a broad audience would work under contract to display the ads, reaching most audiences from a "mud on the wall" approach. As media channel...
Trade Desk delivered second-quarter revenue in 2019 of $159.9 million, a year-over-year increase of 42%. Earnings per share increased 37% year over year; the company has beaten estimates on every quarter for over two years. What separates The Trade Desk from many competitors is within the financials. Positive cash flow over the trailing twelve mont...
As the advertising market is quickly converting from analog to programmatic, investors will regret missing an opportunity to capitalize on this industry shift. Growth in programmatic advertising in 2019 is expected to reach $60 billion per a report by eMarketer. By 2021, spending is expected to reach $81 billion within the United States alone. The ...
The Trade Desk, Inc. (stylized as theTradeDesk) is an American multinational technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users.
Sep 3, 2024 · Our demand-side platform (DSP) enables brands and agencies to improve campaign performance by combining AI-led decision-making with access to industry-leading open marketplaces for cross-device audience data, premium inventory, and objective measurement solutions. learn more.
The Trade Desk: Offers advanced targeting based on demographics, behaviors, interests, and more. It also provides cross-device tracking through its Unified ID solution, ensuring a consistent view of users across devices.
- The Trade Desk is a Demand Side Platform (DSP) that assists advertisers in displaying their ads in optimal online locations, ensuring maximum reach...
- While both are prominent players in programmatic advertising, The Trade Desk is primarily a DSP focusing on media buying across various channels. I...
- Unified ID 2.0 is The Trade Desk's solution to the phasing out of third-party cookies. It aims to provide a more transparent method for user identi...
- The Trade Desk invests in robust security measures and verification tools to tackle issues like ad fraud and ensure brand safety.
- Yes, The Trade Desk is designed to seamlessly integrate with various data providers, tools, and platforms in the digital advertising ecosystem.
Dec 12, 2017 · Green described The Trade Desk’s goal as simple: help the biggest buyers know what they are buying. The Trade Desk’s technology helps them buy ads efficiently and avoid items...
Feb 18, 2022 · The Trade Desk gets a percentage of the CPM (cost-per-mille, how much it costs for 1,000 impressions). It also makes money on data that advertisers buy to target their campaigns.
