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    • Contact "captures" the flavor sensation

      • Concurrently, whatever we are eating or sipping invariably contacts and activates sensory cells, located side-by-side with the taste cells, that allow us to perceive qualities such as temperature, spiciness or creaminess. We perceive the act of touch as tasting because the contact "captures" the flavor sensation.
      www.scientificamerican.com/article/experts-how-does-sight-smell-affect-taste/
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  2. Oct 17, 2007 · Results from four studies show that consumers high in the autotelic need for touch (general liking for haptic input) are less affected by such nondiagnostic haptic cues compared to consumers low in the autotelic need for touch. The research has many implications for product and package design.

    • Aradhna Krishna, Maureen Morrin
    • 2008
  3. Mar 18, 2008 · In a series of four experiments, Aradhna Krishna (University of Michigan) and Maureen Morrin (Rutgers University) find that many people do indeed judge a drink by its container. Specifically, the...

  4. Oct 1, 2023 · There has been a noticeable increase of interest in research on multisensory flavour perception in recent years. Humans are visually dominant creatures and a growing body of research has investigated how visual cues influence taste/flavour perception.

  5. The ability to taste, smell, and touch are important because they help us avoid harm from environmental toxins. The many taste buds on our tongues and inside our mouths allow us to detect six basic taste sensations: sweet, salty, sour, bitter, piquancy, and umami.

    • Sally Walters
    • 2020
  6. Apr 2, 2008 · We perceive the act of touch as tasting because the contact "captures" the flavor sensation. Smells also seem to come from the mouth, even though there are no cells there responsible...

  7. Apr 1, 2008 · We develop a conceptual framework regarding the perceptual transfer of haptic or touch-related characteristics from product containers to judgments of the products themselves. Thus, the...

  8. Does touch affect flavor? Study finds that how a container feels can affect taste. Effect most pronounced for those who do not usually like to touch things while shopping....

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