Search results
May 30, 2024 · Video marketing improves SEO and boosts conversions and sales. Of marketers, 31% add video to improve SEO. Websites see a search engine boost when they add video because it increases page quality and the time visitors spend on the page. More than 60% of marketers say their customer acquisition cost has gone up.
- Hubspot Video Demo
With HubSpot's marketing, sales, and customer service...
- Free Programs
Video is an effective and ever-growing form of marketing....
- Instagram
The Beginner's Guide to Video Marketing View Now Types of...
- Product Videos
The video below shows how Kurt reacts to JW's product,...
- How to Transform Your Blog Content Into Compelling Videos
The State of Video Content. We surveyed more than 6,000...
- Mobile Apps
As of 2017, Instagram has doubled its monthly active user...
- Hubspot Video Demo
Video marketing is a marketing strategy that uses video content to promote products, services, or the brand. Video marketing harnesses the power of videos to engage with audiences and convey messages in a dynamic and visually appealing way, with the end goal of driving brand awareness, lead generation, and sales.
Mar 12, 2024 · Video marketing is when you use video content to promote a brand, product, service, or cause. It involves planning, creating, editing, and sharing videos for different mediums. From social media platforms to websites and vlogs. Marketing videos can help generate engagement, brand awareness, and leads.
- Video Marketing Benchmarks
- The Most Prioritized Video Marketing Metrics
- Video Marketing Goals
- Video Marketing Strategies
- Top Video Formats
- The Top Video Marketing Channels
- The Best Social Media Channels For Sharing Videos
- What Are The Top Content Types For Marketing Videos?
- Top Video Styles
- Viral Videos
If no one sees your video, was it even worth making? We first asked video marketers how many views their videos get on average. Here’s what we found: 1. 38% of marketing videos average less than 10K views 2. 16% average under 1,000 views 3. 16% average over 100K views But views aren’t the only metric marketers track. There’s a long list of data poi...
Once you begin to get views, you'll also want to build on your strategy by looking at and improving on a few other metrics. Among video marketers, video engagement, conversion rate, and click-through rate are among a handful of other KPIs marketers look at, with engagement rate being prioritized by 60% of marketers, and conversion and click-through...
The top three video marketing goals include increasing revenue (focused on by 33% of respondents(, raising brand awareness and advertising products/services (with 32% of marketers focusing on each). More than one-fourth of marketers are also focused on improving customers’ understanding of products/services, while 23% want to improve customer servi...
The Top Tactics for Creating Effective Videos
The most important factors for creating effective marketing videos are effectively promoting your video, capturing viewers’ attention in the first few seconds, and keeping your videos short/concise. It can be tempting to dedicate all of your time to crafting the “perfect” video with slick edits, high production value, and an irresistible thumbnail. While these things are important, they lose their power without effective video promotion. In fact, in a recent trends survey, we found that 78% o...
The top video three video formats are short-form, long-form, and live videos. In this section, we’ll take a deep dive into each of these, looking at which has the best ROI, how long each type of video should be, and a few relevant benchmarks.
1. Social Media
Social media is used for video sharing by 76% of video marketers and has the biggest ROI of any video marketing channel, by far. It is also the most effective channel for generating leads from marketing videos. Use of social media for sharing marketing videos will grow significantly in 2022, with, 61% of all video marketers planning to invest more in sharing videos on social media than any other channel this year. Additionally, almost 2 in 3 of those who never used social media for sharing vi...
2. Blog/Website Pages
A blog or website is used by 55% of video marketers to share their videos, has the 2nd highest ROI, and is the 2nd most effective at generating leads. Use of a blog or website for sharing marketing videos will also grow in 2022, with 59% of video marketers planning to try it for the first time, and 18% of all video marketers investing in using their blog/website for sharing marketing videos over any other channel.
3. Email
Email is used by 44% of video marketers to share their videos and nearly tied with blog or website for ROI. 40% of video marketers plan to share videos through email for the first time in 2022, and 11% plan to invest more in sharing videos through email than through any other channel this year. While all these channels can be effective for sharing marketing videos, social media is the clear winner. So let’s dive into which social media apps are most effective for video sharing.
1. Instagram
Instagram is the top social media platform for ROI, engagement, and lead generation for sharing marketing videos and will see significant investment from video marketers in 2022. Use of Instagram by video marketers will grow significantly in 2022, as 24% of them will invest more into sharing videos on Instagram than on any other platform. Additionally, 42% of those who don’t use Instagram for sharing videos will do so for the first time this year.
2. YouTube
While YouTube comes in at #2 behind Instagram for ROI and lead generation, it is the most used app for video sharing, with 70% of video marketers leveraging it. YouTube will also see the most investment from video marketers in 2022, with 27% investing more into sharing videos on YouTube than any other platform. On top of that, over half of those who don’t use YouTube for sharing videos will do so for the first time in 2022.
3. Facebook
Facebookis used by 60% of video marketers when sharing marketing videos (tied at #2 for usage with Instagram), though it comes in 4th for ROI, engagement, and lead generation. 35% will invest in sharing videos on Facebook for the first time in 2022 and 16% of video marketers will invest more in sharing videos on Facebook than on any other platform this year.
1. Content Showcasing Your Products and Services
Content showcasing products/services is the most leveraged type of video content and has the highest ROI of any content type, with 66% of participants reporting high returns. It is also the most effective at generating leads and gets the 2nd most engagement of all content types we asked about. Product and service content will also see the most investment of any video content type this year, with 17% planning to invest in it more than any other, while 36% plan to leverage it for the first time...
2. Content That Reflects Your Brands Values
Content that reflects a brand's values is the second most leveraged type of video content and the 2nd most effective for generating leads and engagement.
3. Trendy Content
People generally don't want to watch videos that feel out of date or out of touch, but they're drawn to videos that discuss topics that they're currently intreested in, like trends or news related to their industry or hobbies. This is likely why "trendy content"has the second-highest ROI and gets the most engagement.
1. Live-Action
Live-actionvideos are leveraged most often, have the biggest ROI, are the most effective for lead generation, and get the most engagement. Use of live-action video will grow significantly in 2022, as 55% plan to use it for the first time ever and 48% of all video marketers will invest more in live-action than any other video style.
2. Animated Videos
Animated videos are used by one in two video marketers, have the second-highest ROI, and are the 2nd most effective for lead generation and engagement. 49% of video marketers will also leverage animated videos for the first time this year, and 30% will invest in them more than any other video style.
3. Screen-Capture or Screen Recording
Screen-capture videos are used by 43% of video marketers, the least of the three video styles. Screen-capture has the lowest ROI, by far, and is much less effective for generating leads and engagement. However, screen-recorded videos will see more use in 2022, with 52% planning to leverage them for the first time and 21% planning to invest more in them than any other video style Now that you know the top formats, styles, and content types for marketing videos, as well as where to share them,...
Getting one of your videos to go viral might seem like a pipe dream, but it isn’t as out of reach as you might think. 63% of video marketers have created a viral video - so let’s take a look at exactly how they did it so your next video can blow up too.
- Video Marketing Fundamentals. In this chapter I’ll help you get a handle on the fundamentals. So if you’re new to video, or want to make sure you’re on the right track, you’ll love this chapter.
- Video Content Templates. In this chapter I’m going to give you four proven video content templates. These are detailed templates that will help you plan, outline, script and film your videos.
- Video Equipment Checklist. Do you need to invest in some equipment to make high-quality videos? Yes. Does this equipment need to break the bank?
- How to Make Awesome Videos. Whether you film your videos with a fancy camera or your smartphone, in this chapter I’m going to show you how to create awesome-looking videos.
Video marketing is a strategic approach that uses video content to promote a brand, product, or service to a defined audience. It includes a wide range of video types in both short-form (90 seconds or less) and long-form video formats. With video marketing, your business can connect with prospects and customers across a variety of digital channels.
People also ask
How effective is video marketing?
What is video marketing?
What is video marketing strategy?
Does video marketing improve SEO?
Why is video content marketing important?
What is the primary goal of video marketing?
May 23, 2022 · The top metrics marketers use when measuring video content performance are view count (44%), watch time (43%), and engagement (41%). 36% of marketers say the optimal length of a marketing video is one to three minutes. 39% of marketers report that short-form videos generate the biggest ROI. 64% of marketers surveyed claim say the optimal length ...
