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- Since it was established back in 2012, production company A24 has released a multitude of acclaimed movies spanning various genres. Often favoring low-budget but high-quality, well-written movies over mediocre Hollywood-style blockbusters, A24 has changed the standards for indie cinema in more ways than one.
www.cbr.com/a24-indie-cinema-changes-x-midsommar/
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Jul 13, 2022 · Here's how A24 broke into the mainstream and how its recent movies, like X and Midsommar, changed Hollywood's view of indie cinema.
- Charlotte Christie
- All hail the anti-moguls. From Louis B. Mayer to Harvey Weinsten in the '90s, Hollywood has historically produced movie-studio moguls as big and notorious as the stars on the screen.
- Eclectic style, consistent sensibility. While certain film companies — say, Troma or Studio Ghibli — have built cult fan bases around a specific genre or aesthetic, A24's offerings are all over the map: creepy horror films, surreal sci-fi, gonzo comedies, low-key dramas.
- Memes and merch: this is how they win. As Jones notes, founding a film company that puts complete creative control into the hands of its directors can be very risky from a financial standpoint.
- There truly is no such thing as bad publicity. With its three-hour runtime and chaotic, hallucinator structure, Ari Aster's Beau Is Afraid is not a logical candidate to follow Everything Everywhere All at Once to the Oscar podium.
Jul 29, 2021 · In less than a decade, A24’s retro black-and-white logo has become a seal of quality for smart, challenging, fresh US cinema — to the extent it could be the sector’s last hope.
May 9, 2017 · There are exceptions to this rule, such as Miramax, the company that upended indie cinema in the ’90s, backing then unknown filmmakers like Steven Soderbergh and Quentin Tarantino.
A24, a relatively young independent film studio established in 2012, has defied the odds in the competitive landscape of Hollywood. While major studios often focus on blockbuster films with...
Jun 18, 2020 · Throughout its meteoric rise, A24 has used social media, viral marketing, shrewd film selection and hypebeast-style merchandise to create a brand that transcends well beyond theaters —...
- 2 min
- Dillon Thompson
Sep 2, 2023 · An investigation into how an indie film distribution company turned itself into a cinematic empire. Within the expanse of modern cinema, one production company has emerged as a beacon of creativity and unrivaled storytelling: A24. In just 10 years, the indie powerhouse has left an indelible mark on the industry. A24 has captivated audiences ...
