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- Apple's App Tracking Transparency (ATT) policy, introduced in iOS 14, has had a significant impact on the mobile marketing landscape. It requires apps to ask users for permission before tracking their data for advertising purposes, and has led to many users opting out of tracking.
www.airbridge.io/blog/post-att-advertising-strategiesNavigating the new normal: Advertising strategies in the post ...
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Jun 28, 2021 · The impact of ATT is much clearer now than it was two weeks ago, with the vast majority of devices having an ATT-mandatory variant of iOS installed. And the impact is meaningful. According to Tenjin, mobile ad spend on iOS has decreased by about 1/3rd since the beginning of June.
Early numbers indicate that overall ad spend has remained unaffected by the ATT framework rollout. There was a small downward trend in global ad spend in late April, but it has picked up since then to reach normal levels by Mid-May.
Jun 4, 2021 · What is iOS 14.5 doing to ad spend, install volume on iOS vs Android? And what ATT acceptance rates are we seeing globally?
When Apple introduced the new App Tracking Transparency Framework (ATT) to iOS 14.5 devices on April 26 th 2021, it was expected that the policy would disproportionately impact social media apps like those from Meta, that use off-platform data signals to power ad personalisation and measurement.
May 7, 2021 · What Are the Main Impacts of ATT and Who’s Impacted? ATT consent denial will have widespread impacts, let’s review who’s impacted and how: For advertisers. Decrease in targetable audiences based on activity across multiple sessions and in other iOS apps; Decrease in observable conversion attribution; For publishers
- Feras Alhlou
As Apple stripped marketers of the ability to use the tools and KPIs they had grown accustomed to, many reacted by pulling back on their iOS ad spend. By the second week of June 2021, Apple’s share of mobile ad spend dropped 14% from where it was at its peak in February.
May 18, 2021 · How Has Advertising Spend Changed? Reports on changes to ad spend on iOS vary between alliance partners. Some report a decrease in spend, ranging between 2.51% (AdColony) to 3.59% (Singular). Vungle, on the other hand, has seen spend on iOS increase by 3.32%.
