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Mar 1, 2022 · RM. Rob Meyerson, author of Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service (Business Expert Press, December 2021), is a namer, brand consultant, and ...
- Your business name is the cornerstone of your brand. Nike. What’s the first thing that comes to mind when you say that name? Is it the iconic “swoosh” logo?
- Your business name helps you stand out from the crowd. Today there is no shortage of companies started by entrepreneurs. To your potential customers, you and your competitors all look the same, at which point the only thing differentiating you is the name of your company.
- Your business name will ultimately help you to increase sales. Strong brand names create customer loyalty. Think about the company Stanley Steemer. Its name often comes up in conversations about floor and carpet cleaning many people have heard of it from their commercials.
- Your business name makes it easier to attract talent. A great company name will no doubt increase sales and retain customers. However, one often overlooked benefit for the company is how much easier it becomes attracting great talent once the brand name has been established.
- It's simple. You want to pick a business name that’s simple and easy for customers to search for. If you think of many of the world’s most popular brands — Apple, Nike, and Target, for example — you’ll notice that these companies have very simple names.
- It's memorable. Most businesses have multiple touchpoints with potential customers before a sale finally happens. A customer may stumble upon your website and be interested in what you have to offer, but not be ready to purchase just yet.
- It's linguistically clean. When choosing a business name, you want to consider how it will translate into other languages. The last thing you want to do is pick a business name with an inappropriate meaning or connotation in another language.
- It's scalable. You don’t want to be short-sighted when choosing a business name or pick something that will limit your business in the long run. Avoid picking trendy words that sound good today but could quickly become outdated.
- It Sets The Scene
- It Informs Your Market
- It Defines Your Business
- It Helps Direct Your Business
- It Motivates You
The tone of your business name will set the scenefor every interaction you have with your customers. Your name gives customers an idea of what to expect, and if their expectations don’t match up with reality, they are going to feel like something is wrong. Your name is the first component of your communications, and if you get your tone mixed up, t...
This is perhaps one of the more obvious ways your name can affect your success. Generally, a good business name will reflect who you are or what you do; ideally it will say both. While you can go with something a bit abstract if it fits the character of your business, a clear name that doesn’t leave room for confusion is invaluable.
While you want your name to be clear, it needs to be open-ended to allow for growthin the future. Names that include locations, for example, may hinder you if you decide to expand to other areas. Similarly, names that specify an exact service or product may not lend itself to diversification (although there are certainly examples of businesses who ...
When it comes to creating a strategy and mission, your business name is often a good place to start. That way you are more likely to ensure an approach where your communications are aligned and make sense to your potential customers. If you can create seamless strategies where you every element agrees, you are more likely to succeed.
One of your most important resources is yourself! If you aren’t inspired by your business, if you don’t genuinely believe in what you are creating, you aren’t likely to push as hard to get to where you want to be. Of course, there’s often one big problem with names that seem clever and clear, and tick all the boxes; they are often taken. Once you h...
Jun 19, 2020 · 6. It Is a Source of Pride. As an entrepreneur, you will be putting a large amount of your time, money, and effort into making your company successful. This is why you should find a name that you can get behind, and that represents the passion and energy you have dedicated to building a profitable business. Indeed, your name should reflect the ...
- legal@cplawyers.com
Apr 26, 2023 · Think it through, and your name will be a multiplier in your favor. 6. Make sure you can trademark the name. Depending on how big you want to build the brand, confirming that your business name is ...
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1 day ago · Why your business name matters . A business name is more than just a label; it’s an asset that influences your brand even in the long term. This makes it easier for your business to grow and adapt over time. As your company evolves, the right name adapts and supports expansion into new products, services, or even markets.
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