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  1. When you create Facebook, Instagram and Meta Audience Network ads, choose the video length that best suits different placements.

  2. Mar 8, 2022 · Videos need to be over 3 minutes long to qualify for in-stream ads. No matter what the length is, Facebook’s algorithm loves native video content. That means you should always upload videos directly rather than sharing a YouTube or Vimeo link on the platform.

    • How long should a Facebook video be?1
    • How long should a Facebook video be?2
    • How long should a Facebook video be?3
    • How long should a Facebook video be?4
  3. Recommended video format: MP4 or MOV, but more file types are supported. Video length: 240 minutes or less. Longer videos have larger file sizes and could affect the quality of the video and upload time. Audio codec: Stereo AAC with 128 Kbps or more is recommended.

  4. Facebook apps and services support a wide range of video styles. Use this chart to determine video specifications for each placement.

    • How Long Should Your Videos be?
    • How Long Should Facebook Videos be?
    • How Long Should YouTube Videos be?
    • How Long Should Twitter Videos be?

    In this article, we’ll take a look at the optimal length for videos on a variety of platforms, including Facebook, Instagram, Twitter, and YouTube. Before we dive into the individual platforms, here’s our general rule of thumb for video length: Your video should be just as long as it needs to be in order to get your information across—and not a sec...

    Now that we’ve answered the question of video length more generally, let’s dive into video length by platform. We’ll start with Facebook. How long can Facebook videos be? Facebook videos can be up to 240 minutes long. But how long shouldthey be? It depends on a few factors. We’ll break it down for organic Facebook videos and Facebook video ads.

    YouTube audiences differ from audiences on Twitter, Facebook, and Instagram because they’re there because they specifically want to watch videos. They’re searching for video content and, as a result, are prepared to watch longer videos than they are when they’re scrolling through the feed on other social platforms. It’s also important to note that ...

    On Twitter, your videos can be as long as 2 minutes and 20 seconds—matching the number of characters that a tweet can be. But Twitter users are accustomed to short updates so we recommend keeping your videos shorter. Originally, Twitter had a 30-second limit for video uploads. Although it’s been extended, we’d still recommend staying under 30 secon...

  5. Dec 8, 2020 · For example, Facebook livestreams can be as long as 8 hours. And Facebook says that most people will watch other video types to the end if they are 15 seconds long. One study found that if you want higher engagement, 2 to 5 minutes was the range to aim for.

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  7. Sep 14, 2023 · Length: Videos can be up to 240 minutes long. Size: Up to 10 GB large. Frame rate: Maximum frame rate of 30fps. Tips: For best results, Facebook recommends uploading videos in .MP4 and .MOV format (see a full list of supported file formats here). Resource: How to Use Facebook Live Video: A Guide for Marketers

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