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How long should your YouTube videos be? In this article I tell you why the numbers in so-called “studies” contradict, I dive into the numbers of my own channels, how long videos should be for monetization and why making smaller videos is sometimes better.
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Feb 14, 2024 · Should you go long and focus on pacing, or should you bow to what the algorithm wants? Does YouTube prefer 6 minute videos to 12 minute videos? Is TikTok highlighting longer content now?
- Alec Opperman
Feb 12, 2024 · To summarize, the best video length depends on your content and what you're trying to achieve. Whether it's a quick 15-second pitch, a 30-second product showcase, or a more detailed one to two-minute announcement, tailoring your video’s length to its purpose is key to capturing and maintaining viewer interest.
- Quick Hit Video Length Recommendations
- What Are The Length Restrictions When Posting Video Content
- How Long Should A Social Media Video be?
- How Long Should A Video Be on Different Digital Channels?
- How Long Should Different Types of Video be?
- Video Length Best Practices
- How Do You Edit The Length of A Video
The average length of all business-related videos is 15.5 minutesThe majority of videos (60%) are less than 2 minutes longOnly 3% of business videosare 10 to 20 minutes longWhen it comes to posting video content, understanding the length restrictions will save you time and headaches. However, it’s important to note that these restrictions can vary depending on the social media channel you’re sharing on or the video hostingsolution you’re using. Below we’ll cover specific restrictions per channel as well as the recomme...
No two social media sites are the same, so no two video lengths are the same. A YouTube viewer, for instance, may happily watch for four minutes, whereas an Instagram user probably won’t give it more than 15 seconds. On top of all that, social algorithms are always being updated, so what’s true today may change. Below are tips for each channel.
Once again, there is no one best video length. It depends on the channel, how users behave there, what they expect, their vertical, use case, buying stage, the product, and the video format. A rule of thumb, though: Keep it under one minute if it’s cold outreach. Below are guidelines for each channel and format.
Make your top-of-funnel videos short and snappy—think in seconds, not minutes. Window shoppers and unaware prospects typically won’t invest much time. However, the further you go down the funnel, the longer your videos can afford to be—think minutes. The optimal or best video length is whatever viewers are willing to consume.
The best practice for video length duration is to test and find what works for your audience. If the video will be viewed by someone who doesn’t know you and hasn’t signed up to view it, assume it should be less than two minutes. If they’ve requested the video, it can probably be longer.
You should now understand the ideal video length for best viewer retention across platforms and channels. But you may now be asking yourself, “How do I shorten the length of a video if it’s too long?” The great news is, it’s easier than ever before. Many of the social platforms and video creation tools come with built-in editing features if you nee...
Dec 29, 2020 · First, we found that more than 50 percent of people preferred a video length between three and six minutes. That’s not really surprising—and it’s in keeping with the notion that shorter is better. But that’s not the whole story. The next highest preferred length was for videos in the 10- to 19-minute range.
Nov 8, 2023 · Most expect 15-second, 60-second, or 30-second explainer videos. Digital platforms are more flexible, but trend toward shorter micro-content even if they allow longer-form videos. This guide will help you find the optimal video length for social media platforms and distribution plans.
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Feb 28, 2023 · How long should video content be? The meteoric rise of TikTok, Instagram Reels, and YouTube Shorts might lead you to believe that shorter video content is always better. However, the answer is more complicated than you’d think. While bite-sized content grows, long YouTube video essays remain popular.
