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May 17, 2024 · How Long Should an Email Subject Line Be? By Sean Tinney May 17, 2024. The subject line is the most important part of your marketing emails, bar none. It’s so important that 47% of recipients only consider the subject line when deciding whether to open an email, while 69% report emails as spam based solely on the subject line.
Oct 9, 2024 · Interestingly, performance recovers a bit once email subject lines exceed 174 characters, although not the level of ultra-short subject lines: Open rates rise to 23.2% when the subject line is between 174-224 characters and 22.7% for subject lines with 225+ characters. That said, given the steep penalty for lengthy email subject lines, we ...
Dec 2, 2021 · Since most people are viewing emails on iPhones and Gmail, optimize your subject line length to between 41 characters (portrait view on an iPhone) to 70 characters for Gmail. You don’t want a broken experience because your subject line is too long. 2. How past subject lines have performed.
So how long should your subject line be? The Boomerang study I cited above also took a look at the ideal length of a subject line. It found that emails with the highest response rates tended to have subject lines with just 3 to 4 words (excluding common email conventions like Re: or FWD: ). As emails added more words, response rates steadily ...
The long and the short of it Subject lines of 90 characters or more performed best for opens and clicks. Shorter subject lines also performed well. But beware of medium-sized subject lines for B2B. Chart by Adestra. So, consider using 90 characters or more to communicate more benefits, Malm and Bonner suggest.
Mar 26, 2024 · An email subject line is your message's first impression in a recipient's inbox, acting as a headline determining whether your email gets opened or ignored. It's a crucial piece of the email marketing puzzle, directly influencing open rates and the success of your email campaign. Let's dive into how the length of an email subject line can shape ...
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Jan 21, 2023 · The original subject line was 255 characters long (the maximum MS Outlook will allow). Here is the same email shown opened in a new window. The subject line is truncated and the amount that is shown depends on the size of the window. Even with the email opened to full screen the subject line did now show completely.
