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1. www.statista.com › topics › 11301Mattel (Barbie) - statistics & facts | Statista

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   Mar 21, 2024 · In terms of gross sales, however, Mattel generated about 1.68 billion U.S. dollars in 2021 and 1.54 billion U.S. dollars in 2023 from its Barbie brand. Over half of these gross sales were made ...

   • Barbie sales by year worldwide 2012-2023 | Statista

     Revenue of Mattel's Barbie brand worldwide from 2012 to...

   • Chart: How Important Is the Barbie Brand for Mattel? | Statista

     The Barbie brand, on the other hand, managed to hover around...

2. www.statista.com › statistics › 370361Barbie sales by year worldwide 2012-2023 | Statista

   www.statista.com › statistics › 370361

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   Revenue of Mattel's Barbie brand worldwide from 2012 to 2023. In 2023, Mattel's Barbie brand generated gross sales amounting to about 1.54 billion U.S. dollars, a drop compared to the 1.49 billion ...

3. Videos

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     shop.mattel.com

     Barbie Toys & Playsets | Mattel Shop

     Dec 18, 2021

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     0:05

     amazon.com

     Barbie Signature 2021 Holiday Doll (12-inch, Blonde Wavy Hair) in Silver Gown, with Doll Stand and Certificate of Authenticity, Gift for 6 Year Olds and Up

     Jul 21, 2021

     1.4K Views

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     1:16

     facebook.com

     *NEW* 2021 Barbie Extra Dolls from Mattel

     Jul 22, 2021

     5.1K Views

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4. nypost.com › 2021/02/09 › sales-of-barbie-liftSales of Barbie lift Mattel to 15-year growth record

   nypost.com › 2021/02/09 › sales-of-barbie-lift

   Feb 10, 2021 · She’s the queen of toys. Sales of Barbie jumped 19 percent last quarter, driving a 10 percent revenue increase for toy giant Mattel Inc. to $1.6 billion, the company said on Tuesday. Sales of…

   • Author: Lisa Fickenscher

5. www.statista.com › chart › 29860Chart: How Important Is the Barbie Brand for Mattel? | Statista

   www.statista.com › chart › 29860

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   Mar 8, 2024 · The Barbie brand, on the other hand, managed to hover around the one billion mark until 2018, when sales began taking off again. 2021 marked the highest gross sales value since 2013, with Barbie ...

6. corporate.mattel.com › news › barbie-named-2021-topBarbie Named 2021 Top Global Toy Property of the ... - Mattel

   corporate.mattel.com › news › barbie-named-2021-top

   Barbie Named 2021 Top Global Toy Property of the Year, Per NPD | Mattel, Inc. Hot Wheels Singles Named 2021 Global Top-Selling Toy of the Year Mattel had the Most Top 10 Global Properties of any Manufacturer in 2021 #1 Toy Company Globally in the Fourth Quarter Mattel was the #1 Manufacturer in the U.S. for the 28th Consecutive Year.

7. www.npr.org › 2021/04/26 › 991013395Barbie Doll Improves Inclusivity, Diversity, and Sales : The ...

   www.npr.org › 2021/04/26 › 991013395

   Apr 27, 2021 · Mattel, the company that owns Barbie, generated nearly 1.5 billion dollars in revenue from the iconic doll. But just five years ago, Barbie was a brand in crisis. Sales were in a freefall: between ...

8. People also ask

   Why did Mattel's Barbie sales go up 30 percent?

   • Sales of Barbie, Mattel’s No. 1 brand, did even better at brick-and-mortar retail locations, up 30 percent, Mattel said. The jump came as toys sales soar generally thanks to the pandemic and helped Mattel snag its highest growth rate in 15 years.

   Sales of Barbie lift Mattel to 15-year growth record - New York Post

   nypost.com/2021/02/09/sales-of-barbie-lift-mattel-to-15-year-growth-record/

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   How much did Barbie sales increase last quarter?

   • Sales of Barbie jumped 19 percent last quarter, driving a 10 percent revenue increase for toy giant Mattel Inc. to $1.6 billion, the company said on Tuesday. Sales of…

   Sales of Barbie lift Mattel to 15-year growth record - New York Post

   nypost.com/2021/02/09/sales-of-barbie-lift-mattel-to-15-year-growth-record/

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   How much did Barbie sell in 2021?

   • Barbie brand gross sales have grown considerably, reaching its peak at some 1.7 billion U.S. dollars in 2021, before dropping slightly in 2022 and 2023.

   Barbie sales by year worldwide 2012-2023 | Statista

   www.statista.com/statistics/370361/gross-sales-of-mattel-s-barbie-brand/

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   How much money did Barbie make in 2023?

   • In 2023, Mattel's Barbie brand generated gross sales amounting to about 1.54 billion U.S. dollars, a drop compared to the 1.49 billion U.S. dollars of the previous year. The brand's gross sales peaked in 2021. Since the launch of Mattel’s Barbie fashion doll in 1959, Barbie has become a cultural icon in America and around the world.

   Barbie sales by year worldwide 2012-2023 | Statista

   www.statista.com/statistics/370361/gross-sales-of-mattel-s-barbie-brand/

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   When did Barbie become a popular toy brand?

   • The brand's gross sales peaked in 2021. Since the launch of Mattel’s Barbie fashion doll in 1959, Barbie has become a cultural icon in America and around the world. The commercial success of Barbie has allowed Mattel to become one of the most valuable toy brand worldwide.

   Barbie sales by year worldwide 2012-2023 | Statista

   www.statista.com/statistics/370361/gross-sales-of-mattel-s-barbie-brand/

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   How important is the Barbie brand for Mattel?

   • Since the toy doll's first iteration in 1959, Barbie has become a universal blueprint for a popular and well-marketed toy that left an indelible mark in popular culture over the past decades.

   Chart: How Important Is the Barbie Brand for Mattel? | Statista

   www.statista.com/chart/29860/annual-global-revenue-of-mattel-and-the-barbie-brand/

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9. www.businesswire.com › news › homeBarbie Named 2021 Top Global Toy Property of the Year, Per ...

   www.businesswire.com › news › home

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   Feb 2, 2022 · Hot Wheels Singles Named 2021 Global Top-Selling Toy of the Year. Mattel had the Most Top 10 Global Properties of any Manufacturer in 2021 #1 Toy Company Globally in the Fourth Quarter. Mattel was ...