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Mar 25, 2021 · More than 14,000 photos have been created for the project, “shattering beauty stereotypes by showing female-identifying and non-binary individuals as they are, not as others believe they should ...
Nov 19, 2020 · Dove is partnering with women & non-binary individuals everywhere to create Project #ShowUs, a collection of 10,000+ images that offer a more inclusive vision of beauty for all media & advertisers to use. In partnership with the largest international stock photo distributor, Getty Images, and Girlgaze – a collective of female-identifying and ...
- 2 min
- The Good, The Bad, and The Ugly of The Dove Campaign For Real Beauty
- The Good
- The Bad
- The Ugly
- Conclusion
- Video Links
- References
written by Angela Celebre & Ashley Waggoner Dentonedited by Rosanna Guadagno & Reine van der WalOne of the greatest achievements of the Dove campaign is that it initiated a global conversation to widen the definition of beauty. The main issue being targeted was the repetitive use of unrealistic, unattainable images, which consequently pose restrictions on the definition of beauty. Dove sought to change the culture of advertising by challengin...
Though we have discussed social comparison theory from the perspective of “the good” in Dove’s campaign, the story is unfortunately not that simple. We will now further our discussion and turn to how social comparison theory can also be understood and applied within the context of “the bad”. Numerous studies have shown that adolescents look toward ...
Despite much criticism towards Dove’s ad campaign regarding their true motives, ideology, and efficacy, the real ugly side of the campaign is in their relation to brands like Axe. Dove’s parent company is Unilever, which is also the parent company of Axe and Fair & Lovely. These brands promote messages that are in direct contradiction to the messag...
Although the campaign itself has been the subject of much criticism, and the controversy surrounding Unilever remains, the Dove Campaign for Real Beauty is still going strong almost 10 years after its initial launch. One reason may be that despite the critiques, the campaign can still be seen as a step in the right direction. Furthermore, Dove cont...
Evolution: http://www.dove.ca/en/Tips-Topics-And-Tools/Videos/Evolution.aspx Onslaught: http://www.youtube.com/watch?v=epOg1nWJ4T8 Dove Real Beauty Sketches: http://www.youtube.com/watch?v=XpaOjMXyJGk
Anschutz, D. J., Engels, R.C.M.E., Becker, E. S., & van Strien, T. (2009). The effects of TV commercials using less thin models on young women’s mood, body image, and actual food intake. Body Image, 6, 270–276. Helm, B. (2008, May 7). Surprise! Dove's "Campaign for Real Beauty" ads actually kind of fake. Business Week. Retrieved from http://www.bus...
Mar 28, 2019 · Project #ShowUs is the world’s largest stock photo library with over 5,000 images, including six Australians, created by women and non-binary individuals to shatter beauty stereotypes.
Apr 5, 2019 · Dove's new campaigns showcases imagery of real women to spread representation in beauty. It's the world's largest photo bank created by 100-percent women. Check out the photos, here.
Jun 14, 2023 · Now in its fourth year, Project #ShowUs is a global library of images created by women, femmes and non‑binary photographers devoted to shattering beauty stereotypes around the world. A joint initiative between Getty Images and Dove, this global collection is 100% created by and representing women, femmes and non‑binary individuals as they are, not as others believe they should be.
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We facilitated a partnership between Dove, Getty Images and Girlgaze to create Project #ShowUs—the world’s largest stock photo library created entirely by female-identifying and non-binary individuals—in order to shatter beauty stereotypes. The collection includes over 10,000 photographs from 39 countries (and counting!), depicting women exactly as they are, not as others believe they ...
