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- How to Access YouTube Analytics
- YouTube Analytics: The 15 Metrics That Actually Matter
- Getting Started
According to HubSpot’s 2023 Video Marketing Trends Report, 77% of marketers use YouTube to host their company’s marketing videos. Video marketing is an expensive endeavor, so it’s essential that you can access data to keep track of performance. YouTube Analytics can be accessed through the desktop website and a specific mobile app. Here are some in...
1. Watch Time
Watch time is the total amount of minutes viewers have spent watching your videos. It’s a key metric because YouTube’s algorithm presumes that a higher watch time indicates an engaging video, so it elevates videos and channels with higher watch times in the search results and recommendations section. In the Watch time report, you can see the amount of watch time your videos have accumulated. You can also rank each of your videos by watch time and group your videos by themes, styles, and lengt...
2. Average Percentage Viewed
Average percentage viewed is the percent of each video the average viewer watched. It measures your video’s ability to hold viewers’ attention for its entirety. And when YouTube realizes your videos can hold people’s attention, they’ll reward it with higher search and recommendation rankings. You can find this metric in your watch time report.
3. Average View Duration
Average view duration is the total watch time of your video divided by the total number of video plays, including replays. This metric measures your video’s ability to engage viewers. If your video can’t engage viewers, they’ll bounce from your video quickly, leaving you with an unimpressive average view duration. You can also find this metric in your watch time report.
YouTube analytics plays a crucial role in helping creators and businesses understand their content performance. By providing valuable insights, YouTube analytics empower users to make data-driven decisions. With the ability to track trends, YouTube analytics serves as an essential tool to maximize your success on the platform. Editor's note: This p...
Jun 17, 2020 · “Average views per viewer” indicates how many times a viewer watches your videos on average. As your videos generate more unique viewer views, this signals better engagement to YouTube. And because YouTube pays attention to user behavior to make recommendations, your content can start to see a bump in rankings.
Oct 10, 2020 · Average view duration is calculated by dividing the total watch time or watch hours of a video by the total number of views. The job of this metric is to help YouTube determine which videos are being positively received by viewers, and which videos are not.
YouTube engagement metrics (views, likes, dislikes, and subscriptions) reflect how many times your YouTube video or channel has been interacted with. These metrics can be an important measure of...
Jan 26, 2022 · YouTube recommends videos to viewers based on Watch Time metrics like APV. Try to boost yours to at least 50% so you can get more views. Read More: How to Increase Audience Retention on Every YouTube Video
Jan 2, 2022 · A view is counted on YouTube when a user watches a video for a minimum of 30 seconds. However, viewers do not need to watch a video for 30 seconds straight- the total watch time must be a minimum of 30 seconds. In the past, a view occurred when a user landed on the watch page.
