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20. 65% of viewers skip online video ads . 21. Videos that are lesser than 90 seconds long have a 50% retention rate . 22. In the US, the most popular viewing time for online videos is Wednesday between 7 AM-11 AM PST . 23. Globally, half of all the videos that were produced last year (56%) were less than 2 minutes long . 24. Only the top 5% of ...
Jan 19, 2024 · 55% of people watch online videos every day. Over 1 billion hours of video content are watched on YouTube each day. More than 92% of all Internet users across the world watch videos online every week. On average, people watch 17 hours’ worth of video content every week. More than 90% of consumers between the ages 12 and 44 qualify as digital ...
- Benefits of Video Content. 70% of businesses say that videos boost brand awareness. (Renderforest survey) 78% of businesses agree that videos increase traffic.
- Video Consumption. Video traffic will make up 82% of all consumer traffic by the year 2022. (Cisco) 66% of people would rather watch a short video about a product or service than read a text.
- Types of Videos. 62% of businesses use explainer videos. 82% of B2B businesses use explainer videos. 46% use logo animations in their videos. 38% use video advertisements as part of their marketing strategy.
- Videos and Platforms. Website and social media platforms are the top video distribution channels. (Lemonlight) 58% of businesses have a video on their homepage.
Jan 24, 2024 · Here are some more stats on live streaming: 161.4 million people watched live video content in 2023—this is projected to increase in 2024. 50% of TikTok users have bought something after watching a TikTok Live. 53% of companies have used live video in some form. 28% of marketers say live video is the best for ROI.
Jun 24, 2024 · As the number of digital video viewers keeps rising every year, marketers embrace video as a promotional tool more vividly than ever. In 2023, digital video ad spending amounted to almost 176.63 ...
Jun 27, 2024 · Distribution of digital video ad views in the United States from 2nd half 2020 to 1st half 2023, by device. Video ad types with the most influence on buying decision process in the U.S. 2023 ...
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Jul 29, 2024 · The number of digital video viewers worldwide is more than 3.3 billion. In 2024, 89% of consumers confirm they want to see more videos from brands. People are 52% more likely to share video content than any other type of content. 75% of viewers watch short-form video content on their mobile devices. 83% of marketers suggest videos should be ...
