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  1. The average weekly time spent watching television in Canada from September 2022 to May 2023 was around 20.6 hours a week among adults aged 18 or above. Those over the age of 55 watched the most...

    • The Importance of Linear TV
    • Summer 2024 TV Viewing Overview
    • Summer 2024 Station & Program Highlights

    Understanding the significance of linear TV is crucial in today's evolving video landscape. While subscription numbers may suggest a shift towards digital platforms, Numeris’ Cross-Platform Video Audiencedataset (VAM) provides a more comprehensive view of video viewing habits in Canada. The data from May to July 2024 reveals that 68.2% of adult vie...

    This period of analysis included the Stanley Cup Finalsbetween Edmonton Oilers and Florida Panthers where almost 17m Canadians tuned into the final game.
    The Paris Olympics also took place this summer with almost 70% of Canadians tuning into at least a minute of Olympics TV coverage. Our Lens for TV subscribers can find more details of this on the T...
    On average, Canadians watched 14.7 hours of TV per week - a 5% drop compared to last summer. However, Quebec Franco still has the heaviest viewing with Canadians watching on average 20.1 hours per...
    Average viewing hours per week for younger audiences does not show the same overall decline across Total Canada with 18-34s only down 1% year on year and teens aged 12-17 up 5%.
    As with the previous two seasons, TVA Total is the most watched station for Canadians aged 2+ with 5.8% share of viewing across all Canada and 20.8% share in the Quebec Franco market.
    However, Olympics coverage has helped CBC Total share of viewing in Anglo Canada rise from 3.7% last summer to 7.1% this summer.
    As with previous seasons, Sportsnet and TSN remain the top 2 Canadian specialty stations across Total Canada. CTV Drama was in 4th spot compared to 10th during the spring.
    When looking at conventional station shows with 3 or more airings over this period the Stanley Cup Finals took the top spot with an average audience of 1.55m Ind2+ and 93% of the viewing happening...
  2. Apr 30, 2024 · Weekly time spent watching TV in Canada 2022-2023, by age group; Preferred TV content by genre in Canada 2023; Amount of linear TV watched in Canada compared to last year 2022-2023

  3. thinktv.ca › wp-content › uploadsFAQ’s - thinkTV

    • Canadians watch 19.7 hours of TV per week! No. Adults 18-34 watch 9.2 hours of TV per week (most of it live) • TV reaches 87% of Canadian adults every week.

  4. According to Numeris’ Fall 2021 data, Canadians watch an average of almost 21 hours a week of TV, down only 2 hours a week over the last 4 years. Over the same time, subscriptions to video on demand services including Crave and CBC Gem have gone up 25%, according to MTM’s Fall 2021 survey.

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  6. thinktv.ca › wp-content › uploadsFAQ’s - thinktv.ca

    Canadians watch over 25 hours of TV per week. • I’ve heard young people don’t watch TV – is that true? No. Adults 18-34 watch 13.5 hours of TV per week (most of it live) • What is TV’s reach? TV reaches 93% of Canadian adults every week. • How much TV is watched live? 88% of TV viewing is live (85% for A18-34) •.

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