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1. • US$ 20–25 million

     • Later that month, Warner announced its exclusive worldwide rights to market coin-operated and console games based on E.T. Although the exact details of the transaction were not disclosed in the announcement, it was later reported that Atari had paid US$ 20–25 million ($63–79 million when adjusted for inflation to 2024) for the rights, a high figure for video game licensing at the time. When asked by Ross what he thought about making an E.T. -based video game, Atari CEO Ray Kassar replied: "I...
     Reference:

     E.T. the Extra-Terrestrial (video game) - Wikipedia

2. en.wikipedia.org › wiki › EE.T. the Extra-Terrestrial (video game) - Wikipedia

   en.wikipedia.org › wiki › E

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   Later that month, Warner announced its exclusive worldwide rights to market coin-operated and console games based on E.T. [12] Although the exact details of the transaction were not disclosed in the announcement, it was later reported that Atari had paid US$20–25 million ($63–79 million when adjusted for inflation to 2024) for the rights, a ...

3. www.bbc.com › news › magazine-35560458The man who made 'the worst video game in history' - BBC

   www.bbc.com › news › magazine-35560458

   Feb 22, 2016 · It was July 1982 and Atari, then one of the world's most successful tech companies, had just paid a reported $21m for the video game rights to Spielberg's new blockbuster, ET the...

4. Videos

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     How the ET Video Game Ended Atari

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     E.T. Atari 2600 Play Through

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     ET Atari 2600 Review

     Dec 24, 2010

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5. fortune.com › 2015/09/01 › atari-et-game-soldAtari's E.T. Game Sells for More Than $100,000 | Fortune

   fortune.com › 2015/09/01 › atari-et-game-sold

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   Sep 1, 2015 · Perhaps the most infamous product in the history of video games has just sold for $107,000, reports Engadget. Here’s the background: in 1982, Atari made a game based on the movie E.T.: The...

   • Author: Ben Geier

6. fivethirtyeight.com › features › where-ataris-e-tWhere Atari’s ‘E.T.’ Ranks Among Video Game Flops

   fivethirtyeight.com › features › where-ataris-e-t

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   Apr 14, 2014 · Racking up 1.97 million in global sales, “E.T.” far surpassed other games dubbed as commercial failures. Four games on the list didn’t even sell 10,000 copies.

   • Author: Mona Chalabi

7. www.mentalfloss.com › legend-lost-atari-et-gamesThe Legend of the Lost Atari E.T. Games - Mental Floss

   www.mentalfloss.com › legend-lost-atari-et-games

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   Jun 7, 2013 · In 1983, the gaming company Atari decided to capitalize on the recent success of the hit movie, E.T. the Extra-Terrestrial. Grossing a total of $359 million in North America alone by the...

   • Author: Maureen Monahan

8. www.escapistmagazine.com › e-t-the-extraE.T. the Extra-Terrestrial Was the Most Important Video Game ...

   www.escapistmagazine.com › e-t-the-extra

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   Jun 30, 2015 · Atari had been expecting a 50% increase in expected earnings, banking largely on how identifiable a title E.T. was. Yet, at 3:04pm on December 7, 1982, Atari reported only a 10% to 15%...

9. People also ask

   How much did Atari spend on a video game ad campaign?

   • Atari ordered an initial run of four million copies and budgeted a reported $5m on what would be, at the time, the biggest-ever advertising campaign for a video game. "ET needs help from his human friend - and that's you!"

   The man who made 'the worst video game in history' - BBC

   www.bbc.com/news/magazine-35560458

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   How much money did Atari make in 1980?

   • By 1980, Atari was labeled as the fastest-growing company in U.S. history. Its operating income leaped from $174,000 in 1976 to $323 million by 1982 (but “E.T.” together with several other management missteps led to a $539 million loss just 12 months later). Expectations of the game itself were similarly high.

   Where Atari’s ‘E.T.’ Ranks Among Video Game Flops

   fivethirtyeight.com/features/where-ataris-e-t-ranks-among-video-game-flops/

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   How much did the Extra-Terrestrial cost Atari?

   • But E.T. the Extra-Terrestrial did more than cost Atari millions of dollars – it also caused immense damage in consumer trust. In October 1983, The Sydney Morning Herald reported on the now infamous “Atari graveyard,” with the headline “Atari video games take plunge into concrete.”

   E.T. the Extra-Terrestrial Was the Most Important Video Game Ever Made

   www.escapistmagazine.com/e-t-the-extra-terrestrial-was-the-most-important-video-game-ever-made/

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   What happened to Atari video games?

   • In October 1983, The Sydney Morning Herald reported on the now infamous “Atari graveyard,” with the headline “Atari video games take plunge into concrete.” The story reads “With the video-game business gone sour, some manufacturers have been dumping their excess game cartridges on the market at depressed prices.

   E.T. the Extra-Terrestrial Was the Most Important Video Game Ever Made

   www.escapistmagazine.com/e-t-the-extra-terrestrial-was-the-most-important-video-game-ever-made/

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   Why did Atari lose its value in 1982?

   • Atari soon realised that ET was not going home. In early December 1982 it announced "disappointing" sales for the year and the value of its parent company Warner Communications plunged. The results triggered steep drops in the value of other video game makers. "After the Christmas season it was starting to come back from retailers," says Warshaw.

   The man who made 'the worst video game in history' - BBC

   www.bbc.com/news/magazine-35560458

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   How many et cartridges were sent back to Atari?

   • Of the 4 million E.T. cartridges produced, roughly 3.5 million were sent back to Atari, as either unsold or returned to store. Atari had been expecting a 50% increase in expected earnings, banking largely on how identifiable a title E.T. was. Yet, at 3:04pm on December 7, 1982, Atari reported only a 10% to 15% increase.

   E.T. the Extra-Terrestrial Was the Most Important Video Game Ever Made

   www.escapistmagazine.com/e-t-the-extra-terrestrial-was-the-most-important-video-game-ever-made/

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10. www.rollingstone.com › culture › culture-newsUnearthed ‘E.T.’ Atari Games Sell for $108,000 at Auction

    www.rollingstone.com › culture › culture-news

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    Aug 30, 2015 · Unearthed copies of 'E.T. the Terrestrial' Atari cartridges, considered the worst video game of all time, netted $108,000 in an online auction.