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- Several European countries forbid or severely curtail advertising to children; in the United States, on the other hand, selling to children is simply “business as usual.” 1 The average young person views more than 3000 ads per day on television (TV), on the Internet, on billboards, and in magazines. 2 Increasingly, advertisers are targeting younger and younger children in an effort to establish “brand-name preference” at as early an age as possible. 3 This targeting occurs because advertising is...
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Nov 1, 2017 · Each year, enormous sums of money are spent to reach this valuable audience because children and adolescents spend billions on their own purchases, influence family decisions about what to buy, and promise a potential lifetime of brand loyalty.
- Children, Adolescents, and Advertising - American Academy of ...
Young people view more than 40 000 ads per year on...
- Digital Advertising to Children - American Academy of Pediatrics
Advertising to children and teenagers via various forms of...
- Children, Adolescents, and Advertising - American Academy of ...
Jun 4, 2020 · As for preteens, advertisers spend many billions of dollars per year making sure their products get in front of their eyes, and they have more places to capture their attention: television, the Internet, games, movies, apps -- you name it. Advertisers also know that kids greatly influence their parents' buying decisions, to the tune of $500 ...
Inventory: How Children and Teens Are Advertised to Today. Television advertising. Children and teens still spend more time watching TV than they do using any other type of media, an average of approximately one hour a day among 2- to 8-year-olds (Common Sense Media, 2013) and more than two-and-a-half hours a day of live TV among those 8 and ...
Dec 1, 2006 · Young people view more than 40 000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools. This exposure may contribute significantly to childhood and adolescent obesity, poor nutrition, and cigarette and alcohol use.
- Overview
- Advertising is an important influence on children's food choices in Canada
- We're taking action to monitor food and beverage advertising to children and teens in Canada
- What our monitoring and other data tell us so far
- References
Obesity and chronic disease are major health concerns for Canada's children and teens
Chronic diseases, like diabetes, are on the rise in children and teens in Canada.Footnote 1, Footnote 2, Footnote 3 Nearly 1 in 3 children and teens in Canada (ages 5 to 17) lives with overweight or obesity, putting them at risk for chronic disease.Footnote 4
Diet is one of the most important factors in preventing obesity and diet-related chronic disease
Good nutrition is the foundation of children's health and development. Poor childhood nutrition harms physical and cognitive development.Footnote 5
Advertising influences diet
Exposure to advertising affects children's food preferences, requests and intake.Footnote 6 This influence can continue into adulthood. Some foods can contribute to excess intakes of sodium, sugars and saturated fat. We know that a lot of exposure to ads for these foods contributes to diet-related chronic disease.
Food and beverage advertising makes healthy eating initiatives less effective and makes it harder to follow Canada's Food Guide. That's why we're monitoring food and beverage advertising to children and teens in Canada.
Monitoring food and beverage advertising supports evidence-based policy, and strengthens our understanding of what influences healthy eating. It also lets us evaluate trends over time and identify gaps in evidence.
Advertisers reach children and teens where they live, learn and play
Children and teens reported seeing food and beverage advertising in many settings, including:Footnote 7 online in stores at school in video games TV and movies in magazines or newspapers outdoors (like billboards and bus shelters) These percentages of children and teens reported seeing ads for these products at least once a week:Footnote 7 Fast food (76%) Snacks (64%) Sugary drinks (63%) Desserts and treats (62%) Sugary cereals (57%)
Advertising is pervasive on TV and online
On average, children and teens aged 2 to 17 saw nearly 5 food ads per day, adding up to more than 1,700 food and beverage ads on TV in 2019.Footnote 8, Footnote 9 From June 2015 to May 2016, there were 14.4 million food ads on children's and teens' (ages 12 to 17) top 10 preferred websites.Footnote 10 On Instagram and Facebook, the top 40 food and beverage brands posted 1,484 times over just 3 months (April to June 2021).Footnote 11
Most of this advertising is for food that undermines healthy eating
The vast majority of food and beverage ads on TV (92%) and on children's and teens' favourite websites (93%) were for products that undermine healthy eating.Footnote 8, Footnote 10 On TV, fast food restaurants were by far the most frequently advertised food category.Footnote 8, Footnote 9 The most frequently advertised food categories on children's and teens' top 10 websites between 2015 and 2016 were:Footnote 10 cakes, cookies, and ice cream (32.5%) cold cereal (20.5%) restaurants (18.0%, 97.3% of which were for fast food) sugar-sweetened beverages (12.0%)
Footnote 1
Public Health Agency of Canada. Diabetes in Canada: Facts and figures from a public health perspective. Ottawa, 2011.
Return to footnote 1 referrer
Footnote 2
Lazarte J, Hegele RA. Pediatric dyslipidemia – beyond familial hypercholesterolemia. Canadian Journal of Cardiology. 2020;36(9)1362-1371.
Return to footnote 2 referrer
Jul 1, 2020 · Advertising to children and teenagers via various forms of media has occurred for decades, with expenditures of $3.2 billion for nondigital and $900 million for digital advertising in the United States in 2018. 1 Children and teenagers encounter advertising through television, radio, print media, the Internet, and their mobile phones.
Jan 2, 2024 · Social media platforms Facebook, Instagram, Snapchat, TikTok, X (formerly Twitter), and YouTube collectively derived nearly $11 billion in advertising revenue from U.S.-based users younger than 18 in 2022, according to a new study led by the Harvard T.H. Chan School of Public Health.
