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Nov 27, 2023 · Over the same period, the broader U.S. wedding services market will grow at a 5.4% CAGR to an expected $79 billion worth by 2030 according to IBISWorld. Zooming in on 2023, U.S. wedding services revenue is projected at $70 billion already. That would mark a 21% increase over 2021’s $57.9 billion. Bottom Line: Both globally and domestically ...
Jul 23, 2024 · • The average cost of a wedding dress is $1,631.• 20% of all weddings are destination weddings.• The wedding industry in the US is a $72 billion market.• The average cost of wedding flowers is $2,000.• About 17% of couples pay for their weddings entirely on their own.• 35% of weddings take place at a religious institution.
Jun 25, 2024 · The Knot Worldwide’s 2024 Global Wedding Report Reveals Industry Growth Amid Macroeconomic Challenges. Business Wire . Tue, Jun 25, 2024, 9:00 AM 6 min read.
Jun 25, 2024 · The use of wedding websites has increased, especially in North America. In 2019, 70% of U.S. couples used a wedding website to share information with guests, and this figure rose to 82% in 2023. Likewise, the percentage in Canada increased from 59% in 2019 to 69% in 2023. #5. Embracing cultural differences
- Key Takeaways from The Study
- Today's Couples
- Wedding Planning
- Wedding Spend
- Trends & Traditions
- Honeymoons & Minimoons
- Methodology
Timing: Weddings peak when weather is more favorable, with late summer most popular in many European countries (August/September). October remains the top month in the US where planning timelines a...Vendors: Couples across all countries are relying heavily on vendors, hiring an average of ten pros. Photographers are a top category across countries (hired by 85% of couples on average) and their...Guest experience: Providing a stellar guest experience is a must in many cultures. Fun entertainment, decadent desserts and thoughtful favors were a few ways that couples provided the "wow" factor....Traditions: Couples continue to incorporate traditions like a first dance and cake-cutting ceremony, but many are also putting a spin on these traditions (like this UK couple who opted for a retro...How couples meet
In 7 out of 15 countries, the top way couples met was through friends in common, with Italy capturing the highest levels (33%). In contrast, in Latin America it's more common to meet through work—especially in Peru (33%). Online is the most common way couples meet in the US, Canada and UK, with roughly three in ten connecting via dating sites/apps or social media. In several South American countries, there has been significant growth in meeting online compared to 2019—including Argentina (22%...
Living together
In North America and Europe, more than three-quarters of couples are living together before marriage. Couples are increasingly marrying at an older age, especially in Western Europe where the average age to get married hovers around 35-36 years. The trend of living together pre-marriage is less common in Latin American countries like Brazil (41%) and Mexico (42%). Many are also starting families together prior to getting married. In France, over half of newlyweds already had children (56%) an...
The Engagement
When it comes to engagements, a majority across markets (average: 66%) had a set day when it became official. French couples were least likely to say there was a proposal day (43%, down from 79% in 2019) reflecting greater open-mindness about how couples approach marriage. December is the most common month for couples to get engaged throughout many countries. France (20%), Portugal (20%), Canada (19%) and the UK (19%) had the largest percentage of engagements occurring in December. Another mo...
Planning timeline
Planning timelines are longer in the US and UK where couples begin research 15-16 months pre-wedding. In Western European countries including Spain, Italy and Portugal, couples begin planning approximately 12 months ahead of time. Latin American countries see that most planning timelines are 10 months or less, though Brazil is a bit longer. India, with a shorter 5-6 month planning timeline, also sees parents/family more involved in planning than other countries.
Technology
Couples are relying on technology in countless ways through the wedding journey—from finding inspiration to connecting with vendors and guests. Examples include: 1. India: 60% are using WhatsApp to communicate details with guests, utilizing it more than other resources like sending invitations or save the dates by mail (53%). 2. Brazil: 63% downloaded apps for wedding planning to be able to plan on the go. 3. US: More than half of couples video chatted with vendors, an increase of 35 percenta...
Preferred venue types
A wide majority of couples have a ceremony and a wedding on the same date, especially in the US (94%), Italy (91%) and UK (91%). The exceptions were Uruguay (52%), Argentina (46%) and Chile (45%) where many had the ceremony on a different day. In these countries, it's more common to celebrate a civil wedding and have lunch with the closest relatives, then host the religious wedding with all loved ones a day or two later. When selecting the venue for their reception, couples in Western Europe...
Weddings have the highest average cost in the US and tend to be lower in South America, aligned with incomes and each country's cost of living. A major factor impacting wedding spend is guest count and this varied widely by country. India guest counts were highest with an average of 285 followed by Mexico (145 guests) and Brazil (125 guests). Linge...
Ceremony: Those in Italy, Colombia, Portugal, Mexico, Brazil and Peru are most likely to have religious ceremonies (over 50% of ceremonies). UK weddings are least religious (22%) and this also matches an overall declinein the UK in the percentage of the population who identify as Christian. Wedding parties: The majority of weddings in North America...
Across 15 countries, an average of 75% of couples took a honeymoon and/or minimoon. This was most popular in European countries, as more than 85% in the UK, Spain, Italy and Portugal took a post-wedding trip. The beach was a preferred location in many countries, especially Portugal (66%), Brazil (62%) and Mexico (61%). India was the only country wh...
The 2023 Global Wedding Report is primarily based on data collected from The Knot Worldwide (The Knot, WeddingWire and Bodas.net) annual newlywed survey, distributed to couples married in 2022. The survey was sent between December 2022 and February 2023 to couples with an email address on file, and a total of 25,245 responded. India data was mainly...
Mar 30, 2023 · The market size of the wedding industry in the United States is projected to grow to a staggering $413.98 billion in 2030, and was valued at $160.5 billion in 2020. With that in mind, it’s no surprise that the industry encompasses a wide range of brands. Dash Hudson’s Wedding benchmarks include brands in the following categories: Bridal ...
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Feb 14, 2024 · 2023 Wedding Spend. In 2023, the average combined wedding ceremony and reception spend was $35,000. Compared to 2022 this is an increase of $5,000, which is likely a direct result of inflation and the overall US economic landscape over the past couple of years.
