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Oct 11, 2024 · Distribution of the baby and kids industry's advertising spending in the United States in 2022 and 2023, by medium Premium Statistic Leading merchandise licensors worldwide 2023, by retail sales
- Global kids digital ad spend 2021
Published by Statista Research Department, Jul 3, 2023. In...
- Global kids digital ad spend 2021
- Overview
- Mounting pressure for child protections
When it comes to children's mental health and privacy, their loss translates into massive gains for social media companies: $11 billion, to be exact.
That's according to a new Harvard study that shows social media platforms last year generated $11 billion in revenue from advertising directed at children and teenagers, including nearly $2 billion in ad profits derived from users age 12 and under.
Snaphat, TikTok and Youtube reaped the highest share of those billions, approximately 30% - 40% combined, according to the findings.
"Although social media platforms may claim that they can self-regulate their practices to reduce the harms to young people, they have yet to do so, and our study suggests they have overwhelming financial incentives to continue to delay taking meaningful steps to protect children," said S. Bryn Austin, one of the authors of the study and a professor of social and behavioral sciences at the Harvard T.H. Chan School of Public Health.
Youtube, Instagram and Facebook brought in hundreds of millions of dollars last year in profits from advertising targeting children who use the platforms, generating $959.1 million, $801.1 million and $137.2 million respectively, Harvard researchers found. That same year, Instagram, Tiktok and Youtube generated a whopping $4 billion, $2 billion and $1.2 billion respectively in revenue from ads aimed at users in their teens.
The study, which draws from public survey and market research data from 2021 and 2022, focuses on two age groups within the U.S.: children 12 years old and younger and adolescents ranging from 13 to 17 years old. Researchers examined advertising activities of both groups across six popular social media platforms: Youtube, X, TikTok, Instagram, Facebook, Snapchat.
Social media platforms have increasingly come under fire as health officials express concern over the potential harmful effects of apps like Instagram, Snapchat and TikTok on young peoples' mental health.
U.S. Surgeon General Dr. Vivek Murthy in May called for stronger guidelines for social media use among children and teens, pointing to a growing body of research that the platforms may pose what he described as a "profound risk" to young people's mental health.
As reported by CBS' 60 Minutes in June the number of families pursuing lawsuits has grown to over 2,000 since last December. More than 350 lawsuits are expected to move forward this year against TikTok, Snapchat, YouTube, Roblox and Meta — the parent company to Instagram and Facebook.
More recently, attorneys general in 33 states filed a federal lawsuit against Meta in October, claiming that the company harmed young users on its Facebook and Instagram platforms through the use of highly manipulative tactics to attract and sustain engagement, as it illegally collected personal information from children without parental consent.
- elizabeth.napolitano@paramount.com
- 5 min
Oct 9, 2024 · Oct 9, 2024. Between January and November 2023, advertisers part of the baby and kids industry in the United States spent nearly 1.53 billion U.S. dollars on advertising, up from less than 1.28 ...
Jul 3, 2023 · Published by Statista Research Department, Jul 3, 2023. In 2021, spending on digital advertising to children stood at 2.9 billion U.S. dollars worldwide. Between 2021 and 2031, it is expected to ...
Dec 28, 2023 · Study shows TikTok, Facebook, and YouTube are making billions in ad revenue from kids. Social media companies made nearly $11 billion in advertising revenue from U.S.-based minors in 2022 ...
Dec 27, 2023 · They then used data from research firm eMarketer, now called Insider Intelligence, and Qustodio, a parental control app, to estimate each platform’s U.S. ad revenue in 2022 and the time children ...
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Dec 27, 2023 · File photos: Social media companies collectively made over $11 billion in U.S. advertising revenue from minors last year, according to a study from the Harvard T.H. Chan School of Public Health ...
