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1 day ago · The latest figures from the Advertising Association and WARC show UK advertising spend increased 13.5% to £19.6bn in H1 – with a recorded £10bn spent during Q2 2024, up 13.4%. The growth, fuelled by strong digital performance and lower comparative results from 2023, exceeded forecasts by over four percentage points.
Apr 25, 2024 · London, April 25, 2024: The latest Advertising Association/WARC Expenditure Report, published today, shows that the UK’s ad market recorded a 6.1% increase in investment to a total of £36.6bn in 2023; the 13 th annual expansion recorded in the last 14 years. The new survey data also shows that online formats now account for over three ...
Apr 24, 2024 · This puts advertising spend behind the UK’s overall economic growth of 0.1%. AA and WARC now forecast ad spend to rise 5.8% in 2024 to £38.8bn, a 0.1 percentage point downgrade on January’s forecast, which it attributes to prolonged inflationary pressures. By 2025, the UK’s ad market is expected to be worth more than £40bn.
- Molly Innes
Jan 25, 2024 · London, January 25, 2024: The latest quarterly data from the Advertising Association and WARC Expenditure Report shows UK advertising spend rose by 15.9% to a total of £9.6bn for the period July to September 2023. This marks the first time that advertising spend in Q3 has exceeded the £9bn mark, driven predominantly by a sharp increase in ...
Apr 24, 2024 · Projections for 2024 and 2025. The latest AA/WARC dataset expects the UK advertising market to grow 5.8% to reach nearly £39bn in 2024. Broadcast media, most notably TV (+2.6 per cent) and radio (+2.3 per cent) are expected to return to growth, while the same is true for cinema (+2.5 per cent).
Oct 27, 2022 · The UK’s ad market is forecast to grow by a further 3.9% in 2023, to a total of £36.2bn. This projection represents a downgrade of 0.5pp when compared to the July forecast. Meanwhile, online advertising’s share of total adspend is set to grow to a total of 74.0% for 2022 and is expected to cross the three-quarters threshold (75.2%) in 2023.
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Apr 30, 2024 · The latest Advertising Association/WARC Expenditure Report, published last week, shows that the UK’s ad market recorded a 6.1% increase in investment to a total of £36.6bn in 2023; the 13th annual expansion recorded in the last 14 years. The new survey data also shows that online formats now account for over three-quarters of all UK ad spend ...
