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Nov 28, 2023 · Christmas is once again nearly upon us and it's going to be costly for companies digging into their advertising budgets with UK firms set to spend roughly £9.5 billion (around €10.9bn) on ...
Online Shopping and Spending Trends. Adobe forecasts that U.S. online sales will reach $240.8 billion from November 1 to December 31, up from $221.8 billion last year. In addition, Mastercard’s Spending Pulse data indicates a projected 7.1% growth in retail sales during this holiday shopping season compared to 2023.
Dec 18, 2023 · Holiday retail sales summed up to an impressive 929.5 billion U.S. dollars in 2022, for a cost of 1.9 billion dollars invested by the sector in advertising in December that year. Show more ...
Nov 9, 2023 · Source: Coca-Cola. Advertisers are expected to spend a record £9.5bn this Christmas season, according to data from the Advertising Association and Warc, a 4.8% increase on the same period last year largely attributed in part to inflation. Brands have upped the value of their investment in both emerging and traditional media.
- Molly Innes
6 days ago · In Canada, the spending is equally significant, with Canadians spending an average of CAD $1,500 on holiday shopping, according to recent reports. The increased spending during the Christmas season underscores its importance for advertisers. It’s an unparalleled opportunity for brands to reach consumers who are already in a buying mindset ...
Looking at the data from last year and from 2020 so far, we have a broad understanding of how the current environment will affect advertising spend this Christmas. Budgets overall are down from last year, with WARC anticipating that U.K. advertisers will spend £742 million less than 2019, a drop of 10.5%. In terms of channel, TV is the ...
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Nov 8, 2021 · “Advertisers will need to work harder to capture a share of spend, tapping into the joy and meaning of Christmas to win the hearts and minds of people,” she says.
