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$62.4 billion
- Looking at traditional media, Zenith forecasts ad spending for television will total $62.4 billion in 2021 and is forecast to increase 4% to $65.2 billion.
www.forbes.com/sites/bradadgate/2021/12/08/agencies-agree-2021-was-a-record-year-for-ad-spending-with-more-growth-expected-in-2022/Agencies Agree; 2021 Was A Record Year For Ad Spending, With ...
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Jul 23, 2024 · TV ad spending in Indonesia is expected to reach $1.19 billion in 2021. TV ad spending in the Middle East and Africa is expected to reach $3.54 billion in 2021. TV ad spending in the UK is projected to reach £3.86 billion in 2021. TV advertising accounts for 63% of total media ad spending in South Africa.
Dec 8, 2021 · National broadcast and cable television will generate $39.9 billion in 2021, an increase of 7%. In a non-political year local TV/video ad spending will drop 3% to $19.9 billion. It will be...
- Brad Adgate
Jun 27, 2024 · In 2024, television advertising spending in the U.S. was expected to amount to approximately 60.6 billion U.S. dollars. Moreover, linear TV ranked seventh among the leading channels marketers...
Dec 9, 2021 · Television advertising sales increased by 21% in 2021 to $3.1bn CAD, thanks in part to cyclical events. TV, which represents only 16% of ad sales in Canada compared to 20% in the U.S., benefited from the return of live sports, specifically the NHL and NBA, as well as the Tokyo Summer Olympics the federal election in September.
Jul 12, 2021 · With live sports resurfacing, the report forecasts linear TV growth by 7.1% in 2021, exceeding pre-pandemic levels in some key markets, but remaining behind pre-pandemic levels overall. The Global Ad Spend Forecast also heralds the return of OOH as pandemic conditions ease and outdoor traffic grows in some markets.
Jan 10, 2022 · Although advertisers have invested much of their spending on TV for many years, TV is forecast to see an average growth rate of merely 1.4% between 2021 and 2024, rising from $171 billion to $178 billion during that time frame. As a result, social media will overtake TV advertising in size this year, per Zenith’s forecast.
Nov 1, 2021 · The latest Q3 2021 numbers from the local arm of Standard Media Index (SMI) – which also tracks advertising expenditure in the U.S., Europe, Western Asian and Asia-Pacific – showed that ad spend in Canada officially reached, and surpassed, pre-pandemic levels.
