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  1. Considering the main radio markets in Canada, the Toronto area claims the highest average radio audience, with more than 5.87 million people listening on a daily basis as of fall 2021. Vancouver ...

    • More Americans Listen to The Radio Than Use Facebook Each week.
    • 55% of Gen Z in The U.S. Listen to AM/FM Radio Every Day.
    • Adults Listen to 104 Minutes of Radio Per Day, 12.2 Hours Per week.
    • 100 Million Americans Own A Smart Speaker.
    • It Takes on Average 2.4 Days For Audio Ad listeners to Take An Action.
    • Global Radio Ad Spend Is A $36.1 Billion A Year Market.
    • Average Cost of A Radio Ad in The Largest U.S. Cities Is $513.40.
    • 47% of listeners Believe Radio Ads Are A Fair Trade For Their Listening time.

    According to Nielsen Media Research radio listener statistics (2021), 88% of Americans listen to terrestrial (AM/FM) radio on a weekly basis. This is approximately 293 million Americans. (1) The fact is that radio reach is the highest of any medium, even social media. Radio reaches 88% of Americans each week. More Americans listen to the radio (293...

    It’s commonly believed that radio popularity is dying and young people will never start listening to the radio. The data shows that this is simply not true. According to Edison Research, the AM/FM radio reach among Gen Z (ages between 13 and 24) is high at 55%. (4) The surprising part is that despite the heavy popularity of audio streaming among Ge...

    According to Nielsen Media Research radio usage statistics, 88% of American adults listen to the radio for 12.2 hours per week, 104 minutes per day. Average radio listener listens to radio mostly during commuting. (1) Interestingly enough, adults spend about 20 hours per week on the app and web usage and 30.8 hours on live+time shifted TV. Research...

    According to Edison Research radio stats report, approximately 100 million Americans own a smart speaker in 2022. (2) Interestingly enough, the smart speaker or modern day radio ownership has been steadily growing at a compound annual growth rate (CAGR) of 30.77% since 2017. The most popular smart speaker in American households is Amazon Alexa (23%...

    According to Audacy audio advertising statistics, it takes 2.4 days on average for audio ad listeners to take an action. (5) Audio ads can be as effective as click-based mediums, but the action doesn’t happen immediately. Remember, a lot of people listening radio are busy doing other things like driving a car, lifting weights, or walking their dog....

    According to Dentsu’s research, the global radio ad spend is a $36.1 billion a year market with an estimated growth of 2% next year. (11) According to the data, the radio will be a $36.2 billion advertising industry by 2023. (11) The radio numbers data shows that radio still recorded high listenership with ad spend declining less than other media d...

    Radio advertising costs can vary a lot, depending on the station location, ad frequency, and the type of ad. According to Gaebler radio advertising statistics, the average cost of a 30-second radio ad in the largest U.S. cities is $513.40. (13) The radio ad price between the most expensive and the cheapest among largest cities differed 17x ($1,405....

    According to NPR research, half of all radio listeners believe radio ads are a fair trade for their listening time. (17) Interestingly enough, the radio audience data shows that radio listeners accept more ads than TV and streaming consumers. According to music streaming statistics, the main reason for a paid subscription is to avoid ads interrupti...

  2. Jun 11, 2024 · The radio industry’s profit was down to $47 million in 2022. In 2021, the radio industry reported a net loss of over $100 million. Employee numbers have been falling since the record high of 2011 when over 14,000 people worked in the radio broadcasting industry in Canada. Almost 70% of Canadians listen to the radio every week.

  3. Jun 15, 2023 · This has remained relatively constant since 2020, when 37% had listened to a podcast in the past month. A decade ago, in 2013, just 12% of Americans 12 and older said they had listened to a podcast in the past month. In 2023, 31% of those 12 and older said they have listened to a podcast in the last week, up from 26% in 2022 and 7% when this ...

    • Elisa Shearer
  4. New, internet-based or online radio platforms now account for over 672 million dollars’ worth of streaming music revenue and the format continues to grow with each passing year. The decline of ...

  5. Feb 3, 2022 · Data analysis shows that the majority of respondents in our study (76.5%) listen to online radio very frequently (at least once a week), while around 60 percent listen to archived programmes and/or programme segments on the station website and/or app least once a week to (50% and 67.6%, respectively).

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  7. 75+ years. Of those who watched online video content†, 40% had just started or increased since the COVID-19 restrictions in March 2020 (1% started, 39% increased). For those viewers: aged 18–54, 43% just started or increased watching online video content. aged 55+, 32% just started or increased watching online video content.

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